Lead - Service Buddy

Overview

Aditya Birla Sun Life Insurance (ABSLI) is advancing its digital transformation across various channels and projects. As HDFC stands as our largest Bancassurance partner, this role requires a focused leader to drive the digital execution roadmap in conjunction with the Bancassurance sales teams at both ABSLI and HDFC.

Role Challenges

• Gain a deep understanding of the HDFC channel and effectively manage relationships among stakeholders in both ABSLI and HDFC organizations.
• Spot opportunities for immediate improvements and long-term digital advancements to strengthen the ABSLI-HDFC partnership.
• Lead change management initiatives by utilizing data-driven insights to guide stakeholders.
• Integrate business demands with technology solutions to enable rapid go-to-market deployment of digital platforms.

Key Responsibilities

• Pinpoint critical pain points affecting various stakeholders throughout the Bancassurance partnership value chain to enhance business processes, operational efficiency, and profitability for ABSLI.
• Develop comprehensive knowledge of HDFC Bank's sales hierarchy and structure, establishing strong networks with both internal and external partners.
• Conduct A/B testing with HDFC sales team members to maximize the relevance and adoption of digital assets.
• Analyze factors influencing stakeholder adoption including motivation, capability, and triggers to effectively drive migration towards digital platforms.