Lead Creative, Design

About Ro

Ro is a patient-focused healthcare company dedicated to making health goals achievable through streamlined, effective care. Uniquely, Ro operates a fully integrated platform delivering telehealth, lab services, and pharmacy offerings nationwide. Since its inception in 2017, Ro has served millions across nearly every US county, including 99% of primary care deserts, recognized repeatedly as a leading workplace.

Role Overview

The Lead Creative, Design at Ro is akin to a Senior Art Director position, focused on hands-on creative leadership driven by exceptional design craftsmanship without any people management duties. This role requires a strong visual and conceptual voice to collaborate within cross-functional teams, helping to shape and realize bold creative ideas that maintain brand consistency and elevate the overall quality of output.

Key Responsibilities

• Develop and execute design concepts for campaigns across diverse media including digital, social, TV, OOH, and CRM.
• Collaborate closely with writers and creatives to build visually impactful ideas from inception.
• Direct art elements such as typography, imagery, and layouts to establish compelling visual narratives.
• Ensure all deliverables reflect a high standard of polish and creative quality.
• Integrate AI tools to enhance creative processes, boosting innovation and efficiency.
• Drive ongoing evolution and refinement of Ro’s visual identity and brand expression.
• Proactively manage creative projects by identifying opportunities and pushing initiatives forward independently.
• Provide constructive design feedback to team members and external collaborators.
• Stay informed on industry trends and design innovations to keep work fresh and relevant.
• Coordinate with agencies and production teams as required.

Qualifications

• Minimum of 7 years' experience in design, art direction, or brand creative roles.
• Proficiency in Figma and Adobe Creative Suite is essential.
• Demonstrated experience using AI technology to amplify design and creative production.
• Strong portfolio showcasing conceptual strength and refined craft across multiple channels.
• Expertise in core design principles including typography, layout, color theory, and composition.
• Experience with both campaign creative and performance marketing materials.
• Advanced art direction skills involving photography, video, and motion graphics; motion or 3D skills are advantageous.
• Exceptional attention to detail and ability to maintain high-quality standards while managing multiple projects.
• Excellent communication and collaboration capabilities, able to work independently and within teams.
• Passion for Ro’s mission and a proactive, hands-on approach to design creation.

Work Environment

Ro values creative craftsmanship as a strategic tool for meaningful brand engagement and growth. The Lead Creative, Design role emphasizes leadership through example in creative quality and collaborative idea development. The team employs a flexible squad structure promoting early-stage design involvement and shared ownership of brand expression.

Additional Information

Ro supports a hybrid working model emphasizing in-person collaboration at their New York HQ on Tuesdays and Thursdays, with options for remote work elsewhere in the U.S. Salaries range from $139,800 to $162,000 annually, complemented by equity and benefits, adjusted based on experience and location considerations.

Ro is an equal opportunity employer welcoming diversity across all identities and backgrounds. The company provides reasonable accommodations throughout recruitment and employment processes as needed.

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