Growth Marketing Associate

Overview

Located in New York City with a hybrid work setup, this full-time position is ideal for someone eager to contribute to one of the fastest-growing education companies in the United States. The role involves generating opportunities through campaigns, events, partnerships, outbound marketing efforts, and experimenting with growth strategies. It's a dynamic position suited for an individual who enjoys multitasking and learning directly from experienced marketing leaders while having a meaningful impact in the educational sector.

About Innovamat

Innovamat specializes in revolutionizing math education through research-based curricula, intervention programs, and adaptive technologies currently implemented by over 27,000 educators across 2,600 schools in 10 countries. The company is swiftly expanding throughout the U.S., aiming to provide all students with a valuable math learning experience.

Key Responsibilities

• Implement campaigns that produce qualified meetings to drive top-of-funnel growth.
• Support marketing efforts for webinars, conferences, and live events.
• Manage outbound marketing initiatives across various platforms.
• Launch and experiment with innovative growth tactics to enhance acquisition.
• Identify opportunities to raise awareness and demand generation.
• Oversee campaign execution from initial planning to rollout.
• Create, update, and maintain marketing assets and collateral.
• Collaborate with sales teams to ensure smooth lead progression through funnels.
• Maintain scheduling of campaigns via calendars and timelines.
• Monitor, analyze, and report on campaign performance and growth metrics.
• Conduct ongoing testing for messaging, channels, and campaign effectiveness.
• Engage cross-functionally with Growth, Marketing, Customer Success, and Operations teams to rapidly implement new ideas and projects.

Candidate Profile

• At least 2 years of experience in roles related to Growth Marketing, Demand Generation, Events, Partnerships, or Sales Development.
• Strong organizational abilities and project management skills.
• Proficient communication skills, both written and verbal.
• Ability to juggle multiple priorities effectively within a fast-moving environment.
• Curious and proactive learner with enthusiasm for startup culture.
• Experience with B2B marketing campaigns, Salesforce or similar CRM platforms, webinars, conferences, or event marketing is advantageous.
• Background in education technology, mission-driven organizations, or direct collaboration with sales teams is a plus.

Compensation & Benefits

• Competitive salary ranging from $70,000 to $80,000 annually.
• 5% employer contribution to 401(k) plan.
• Health benefits including medical, dental, and vision coverage.
• 22 paid vacation days, plus company-wide holiday shutdown during Christmas.
• Provision of a laptop and phone for work purposes.
• Opportunities for team offsites, business travel, and professional growth.

Equal Opportunity & Accessibility

Innovamat is an equal opportunity employer committed to fostering an inclusive workforce regardless of race, color, religion, gender identity, sexual orientation, disability, veteran status, or other legally protected categories. Reasonable accommodations are available throughout the hiring process for qualified candidates with disabilities.