કામનું વર્ણન

About the Role

This position is for a Growth Analyst based in Germany, embedded within an international team focused on enhancing mobile advertising campaigns using data-driven tactics, automation, and advanced analytics. The role involves managing and optimizing performance campaigns across various industries, honing expertise in programmatic advertising, attribution, and growth strategies. You will collaborate closely with experienced analysts and cross-functional teams to uncover new growth opportunities, test strategies, and generate measurable outcomes for advertisers. This role offers significant career growth potential in adtech by combining analytical problem-solving, campaign management, and utilizing AI-driven workflows with exposure to cutting-edge technologies and large datasets.

Key Responsibilities

Oversee and fine-tune mobile programmatic advertising campaigns across diverse sectors, focusing on achieving key KPIs such as CPA, ROAS, retention, and revenue.
Continuously track campaign performance, pacing, budget spend, and delivery trends while proactively spotting potential risks and areas for improvement.
Implement optimization tactics including audience targeting, managing publishers, adjusting bids, allocating budgets, and scheduling across multiple ad formats like banner, video, native, and Connected TV (CTV).
Conduct structured A/B testing on bids, budgets, creatives, and geographical markets, documenting findings and sharing insights to enhance internal best practices.
Develop a solid understanding of mobile attribution mechanisms, including postback processes, attribution windows, and integrations with measurement partners.
Utilize SQL and analytics tools to extract and analyze campaign data supporting data-informed decision-making.
Contribute to building dashboards, reporting workflows, and performance analysis for the wider growth team.
Use AI-driven tools and large language models to automate recurring analyses, streamline workflows, and generate actionable insights.
Collaborate closely with customer success, product support, and supply teams to address challenges, align on client goals, and improve campaign performance.

Candidate Requirements

Between one to three years of experience in programmatic advertising, ad buying, ad operations, mobile marketing, or a related adtech function.
Familiarity with mobile measurement platforms like AppsFlyer, Adjust, Singular, or similar attribution tools.
Strong analytical capabilities, including foundational SQL knowledge or a demonstrated eagerness and aptitude to learn data analysis techniques.
Interest and enthusiasm for AI, automation technologies, and the use of large language models in work processes.
Ability to interpret performance metrics, detect trends, and convert data insights into practical recommendations.
Additional experience with Python, Connected TV/OTT advertising, mobile in-app advertising platforms, or Demand Side Platform (DSP) technologies is advantageous.
A problem-solving mindset with a proactive attitude, curiosity, and the ability to take initiative.
Effective communication skills and comfort working across international teams spanning different functions and time zones.
Capability to thrive in a fast-evolving environment, with a strong motivation to develop expertise within the digital advertising domain.

Benefits and Perks

Competitive remuneration package that includes performance-based incentives.
Complete flexibility to work remotely from anywhere within Europe.
Excellent career growth opportunities with guidance and mentorship from seasoned growth and analytics specialists.
Early hands-on experience with sophisticated AI-powered workflows, analytics solutions, audience targeting strategies, and extensive advertising technologies.
Opportunity to collaborate with a diverse international team of industry leaders and innovators in adtech.
High degree of autonomy, responsibility, and direct interaction with senior management.
Support for home office setup with dedicated funding.
Annual budget allocated for learning and professional development.
A collaborative, multicultural, and remote-friendly working culture.

Additional Information

This job is managed by a partner company responsible for application assessment and next steps. The recruitment process uses AI to shortlist candidates objectively, but final hiring decisions rest with the employer. Data privacy is respected following GDPR regulations, with transparent communication regarding application data processing and AI use in recruitment. Applicants are encouraged to inquire about personal data handling and recruitment transparency.

Growth Analyst (m/f/d)