Digital Marketing Manager

Role Overview

As a Digital Marketing Manager at HS Digital Media based in Mumbai, you will design and implement online marketing strategies that align closely with the company’s business objectives. The role requires targeting specific audiences and managing multiple digital channels to drive brand visibility and customer engagement.

Primary Responsibilities

• Formulate and execute digital marketing plans tailored to achieve defined business goals.
• Identify and segment target consumers to optimize campaign effectiveness.
• Manage multi-channel online advertising campaigns, including SEO, PPC on search engines, social media, email marketing, display ads, and content marketing.
• Enhance the website's search engine rank through thorough keyword research and content optimization efforts.
• Oversee social media content planning, follower engagement, and reputation monitoring.
• Coordinate the development of diverse digital content such as blogs, videos, and infographics that align with marketing strategies.
• Track and analyze key performance indicators including website traffic, conversion rates, return on investment, and user engagement using tools like Google Analytics.
• Manage budget allocation and monitor spending to maximize digital marketing ROI.
• Devise lead generation tactics and improve conversion rates on websites and landing pages.
• Collaborate with internal teams and external vendors to ensure timely and successful delivery of marketing initiatives.
• Keep abreast of the latest industry advancements, tools, and evolving consumer trends.

Compensation

The monthly salary range for this position is from 45,000 to 75,000 INR.