Digital Marketing Coordinator

About the Role

Join Vogt Auction Galleries in San Antonio, TX, where your passion for art, antiques, vintage collectibles, or jewelry will be valued. Working alongside the Vice President of Marketing, you'll help enhance brand presence, promote auctions, and attract new bidders and consignors. This position offers a unique chance to deepen your understanding of antiques, fine art, objets d'art, and the auction industry, while advancing your career in digital marketing.

Key Responsibilities

• Publish and maintain up-to-date auction listings on Vogt's website, online bidding platforms, Google Business, estatesales.net, and appropriate event calendars.
• Develop and share captivating content across various social media outlets using storytelling techniques to engage audiences.
• Design, implement, and oversee PPC advertising campaigns on platforms such as Google Ads, Meta, and Microsoft Advertising.
• Create, schedule, and manage email and SMS marketing campaigns through tools like Mailchimp and SimpleText.
• Manage customer databases, ensuring accurate segmentation and delivery for marketing communications.
• Analyze bidder data to optimize automated, targeted email campaigns.
• Support brand reputation by tracking mentions, soliciting reviews, and escalating concerns when necessary.
• Work closely with marketing and auction teams to develop and refine marketing initiatives and pursue new promotional opportunities.
• Investigate and recommend AI-driven tools that can enhance marketing efficiency and broaden campaign impact.

Qualifications

• Bachelor's degree in marketing, communications, or a related discipline.
• Proficiency with Adobe Photoshop for basic image editing and preparation of marketing assets.
• Basic skills in video editing, preferably using tools like CapCut or Premiere, to produce short-form social media videos.
• Familiarity with spreadsheet applications such as Excel or Google Sheets.
• Experience with website content management systems (e.g., WordPress) is advantageous.
• Exposure to email marketing platforms like Mailchimp is a plus.

Desired Attributes

• A genuine enthusiasm or curiosity about antiques, art, vintage items, Texas history, and auctions.
• Motivated to continually learn, develop skills, and excel in marketing.
• Ability to thrive in a dynamic, fast-moving work environment.
• Attention to detail and commitment to accuracy in tasks.
• Positive attitude, humor, and passion for marketing activities.
• Willingness to work occasional weekends to support auction events.