Brand Manager - Hugimals

About the Role

We are seeking an experienced Brand Manager to lead and develop the Hugimals World brand, recognized as a pioneering weighted plush toy phenomenon and TIME Best Inventions recipient. As part of Relatable, the dynamic company behind popular brands like What Do You Meme? and Emotional Support Pals, you will own the brand's full spectrum—from strategic planning and financial management to creative execution—while closely collaborating with Hugimals' founder. This role offers the unique environment of a founder-driven startup energized by the support and reach of a larger innovative company.

Key Responsibilities

• Manage the Total Line Plan, including forecasting, financial goals, margin strategies, and pricing to achieve growth targets.
• Oversee product roadmap and line planning, define pricing tiers, and guide innovation to enhance portfolio expansion.
• Develop licensing and partnership strategies to extend the brand into new markets.
• Shape and maintain brand positioning, identity, voice, tone, and visual elements ensuring consistency across all channels.
• Conduct thorough market research and competitive analysis to identify new opportunities and guide product/brand innovations.
• Analyze data sources including POS, social media insights, and market studies to inform strategic decisions.
• Collaborate across departments such as Product Development, Engineering, Design, Sales, Creative Services, and Marketing to ensure quality, timely delivery, and cohesive brand messaging.
• Lead marketing strategy by defining precise consumer profiles, crafting messaging frameworks, initiating creative briefs for all touchpoints, and managing go-to-market plans and calendars.

Candidate Profile

• 3 to 5 years of experience in brand or product marketing, or category management.
• Demonstrated success managing product portfolios aligned with financial growth objectives.
• Competency in forecasting, pricing strategy, and achieving margin targets.
• Strong ability to derive actionable insights from data and develop credible business plans.
• Excellent storytelling skills with a strong design sense to craft compelling brand narratives.
• Effective leader capable of aligning cross-functional teams and fostering collaboration.
• Flexible and adaptable to shifting priorities in a fast-paced work setting.
• Adept at working with diverse teams including engineers and designers to optimize outcomes.
• Bachelor’s degree in Marketing or a related discipline, or equivalent professional experience.

Company Culture

Success at Relatable comes to those who take initiative and ownership without waiting for direction. We value speed, quality, and genuine enthusiasm for the products we champion. Our environment avoids bureaucracy enabling quick decision-making and the execution of good ideas efficiently.

Compensation and Legal Information

The annual salary range is $115,000 to $140,000 plus eligibility for a prorated annual target bonus based on the hire date. Pay within this bracket depends on factors such as education, experience, skill set, geographic location, and performance metrics. This range may be adjusted over time. Relatable is an equal opportunity employer committed to diversity and inclusion, respecting all applicants regardless of race, citizenship, gender identity, age, disability, or any protected status.