Assistant Manager - Sales

Position Objective

This role focuses on boosting business revenues by establishing and enforcing retail standard operating procedures (SOPs) across various stores to enhance customer satisfaction and operational efficiency.

Key Responsibilities

• Develop, implement, and maintain SOPs as per retail standards to streamline store operations and improve customer experience.
• Manage recruitment, hiring, and training to grow a competent store team and support strong decision-making aimed at elevating the store's performance.
• Champion the brand by delivering exceptional customer service and elevating the retail experience to drive sales growth within the store.
• Lead and support store employees effectively through coaching and motivation.
• Achieve defined performance metrics including units per transaction, average transaction value, monthly sales, sales per square feet, sales turnover, shrinkage control, and improved conversion rates.
• Establish store sales targets that maximize profitability.
• Guide Area Managers and Store Managers for optimal use of resources to maximize productivity.
• Manage operational costs efficiently by leveraging automation for reductions.
• Ensure company SOPs, policies, procedures, and loss prevention audit rules are rigorously followed across all stores and enforce employee compliance.
• Oversee implementation and adherence to Visual Merchandising guidelines in all stores consistently.
• Recruit and train sales staff on techniques, customer service, teamwork, and professional etiquettes aligned with company and brand standards.
• Conduct annual employee evaluations and foster open communication channels for feedback and professional development.
• Make informed decisions on operations and visual standards tailored to store and client requirements.
• Identify training and development needs, collaborating with Brand General Manager and training teams to address those gaps.
• Develop succession plans alongside the Brand General Manager to ensure leadership continuity.
• Set KPIs and KRAs for direct reports, carrying out performance appraisals and providing timely feedback.
• Participate in recruitment of operational staff ensuring technical and behavioral competence through targeted learning initiatives.
• Organize and lead regional sales and operations meetings regularly.
• Provide ongoing performance feedback to Area and Store Managers, aligning with company objectives.
• Promote active involvement in the loyalty program ‘Club Apparel’.
• Conduct weekly meetings with General Manager and senior management to review business plans versus achievements and identify improvement areas.
• Monitor store inventory levels with Brand General and Brand Managers; foster collaborative relationships among GM, Area Manager, Brand Manager, Store Manager, and Buyers/Planners to maximize sales.
• Manage slow-moving and outdated stock in consultation with Brand Managers to optimize inventory.
• Ensure Store Managers effectively implement security measures for stock protection.
• Support design and project management for new store openings including layout planning and coordination with architects during the build and merchandising phases.
• Schedule and lead 'New Store Schedule' planning sessions before design commencement and participate in regular project update meetings with project teams.
• Enhance brand visibility through marketing and brand awareness initiatives.
• Handle legal responsibilities linked to store management, openings, and planning.