Assistant Manager - Brand Strategy

About Godrej Industries Group

Godrej Industries Group serves over 1.1 billion customers globally through its leadership in consumer products, real estate, agriculture, financial services, and chemicals.

About Godrej Properties Limited

Godrej Properties embodies the heritage of the Godrej Group by blending innovation, sustainability, and excellence into real estate development. The company leverages over 125 years of trust and quality, infused with modern design, technology, and sustainable practices.

Role Overview

The Assistant Manager - Brand Strategy is responsible for planning and executing comprehensive brand and marketing communications to enhance Godrej Properties' brand image. This involves delivering a unified brand experience across various customer touchpoints and channels through brand storytelling, campaigns, social media, digital content, films, marketing collateral, and events. Collaborating with both internal teams and external agencies is critical to achieve impactful brand presence.

Key Responsibilities

• Lead brand narrative development using ATL and BTL marketing across owned channels with compelling visual storytelling.
• Develop and manage brand assets such as audio-visuals, brand films, project videos, customer testimonials, leadership messages, newsletters, and social media content.
• Maintain consistency in messaging, visual identity, and adherence to brand guidelines across all marketing materials.
• Build and oversee the content ecosystem to extend brand reach and influence consumer perception positively.
• Identify, onboard, and manage influencer and creator collaborations that align with brand objectives.
• Design integrated content campaigns that foster engagement, brand loyalty, and leadership on digital platforms.
• Monitor brand sentiment on social media, review platforms, and digital channels, collaborating with online reputation management agencies to respond promptly to customer concerns and mitigate risks.
• Extract insights from online discussions to enhance brand perception and customer experience.
• Create consistent, immersive brand experiences at sales offices and customer interaction points.
• Plan and execute activations and milestone events reinforcing the Godrej Properties brand presence.
• Oversee creative, digital, PR, ORM, production, and event agencies ensuring quality and timely delivery.
• Collaborate closely with Sales, CRM, Design, Product, Digital, and Zonal Marketing teams to implement integrated marketing projects.

Candidate Profile

• MBA or postgraduate degree in Marketing, Brand Management, Mass Communication, or related discipline.
• 1 to 3 years of professional experience in brand management, marketing communications, or integrated marketing roles.
• Proven expertise in managing brand campaigns, social media channels, content development, and marketing collateral creation.
• Practical experience with brand films, digital content strategies, and agency engagement.
• Strong competencies in project coordination, stakeholder communication, and data-driven analysis.