About
Results-driven FMCG sales leader with 13+ years of cross-border experience across Saudi Arabia and Egypt. Strong background in accounting, P&L management, modern trade, key accounts, wholesale channels, and portfolio growth.
Experience
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Sales Manager | Modern Trade & Key AccountsAjlan & Bros2025 – Present
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Area Sales SupervisorHalwani Bros2022 – 2024
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Sales SupervisorHayat Kimya (Molfix)2020 – 2022
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Sales SupervisorLactalis2017 – 2020
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Sales RepresentativeLactalis2012 – 2017
Education
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Bachelor of CommerceBeni Suef UniversityAccounting · Sep 2008 – May 2012
Skills
🗣️ Languages
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Arabic · Native
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English · Professional
🏆 Achievements & awards
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Managed business portfolios exceeding SAR 30M+
Oversaw and grew portfolios exceeding SAR 30M+.
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Achieved 100%+ of annual sales targets
Consistently exceeded annual sales targets.
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Reduced product returns from 5% to 2%
Improved return rates through optimized ordering cycles and rotation strategies.