Web Developer & Growth Operations Lead

About the Role

We are seeking a dynamic and multifaceted Web Developer and Growth Operations Lead to join our Dehradun-based team. This unique position combines web development expertise with performance marketing and small team leadership, requiring a blend of technical and managerial skills.

Key Responsibilities

• Design, develop, and continually improve responsive, fast-loading, and conversion-optimized landing pages and websites such as webinar and app promotion pages.
• Strategize, execute, and refine Meta ad campaigns spanning several brands, managing budgets, audience targeting, and creative testing effectively.
• Analyze campaign and website performance metrics (like CPI, CPL, conversion rates, drop-off points), transforming data into actionable insights via clear reports.
• Oversee a small team of executors including designers, editors, and testers by delegating tasks, reviewing workflows, and ensuring timely project delivery.
• Own projects end-to-end from initial briefing through launch, encompassing landing pages, ad campaigns, and tracking setups without requiring oversight.
• Leverage AI tools such as Claude, ChatGPT, and various image and video generators to accelerate development, copywriting, and creative production.

Required Qualifications

• Demonstrated experience managing Meta Ads, including campaign configuration, audience segmentation, budget management, and creative experimentation.
• Proficient front-end web development capabilities with solid command of HTML, CSS, and JavaScript; familiarity with CMS platforms or landing-page tools like Webflow or WordPress is advantageous.
• Ability to interpret analytics from platforms such as Meta Ads Manager and Google Analytics to drive decision-making beyond simple data reporting.
• Experience supervising or coordinating small teams of 5 to 7 members with live project deliverables.
• Proven capability to lead projects autonomously from conception through completion.
• Strong familiarity with AI-enhanced productivity tools targeting content creation and software development acceleration.
• Knowledge of payment gateway integrations, particularly Razorpay or similar systems, is highly desirable.
• Basic understanding of application and website quality assurance processes and bug tracking is a plus.
• Excellent written communication skills to enable regular progress reporting via tools like Slack.
• Self-motivated, able to thrive with minimal supervision in a fast-paced environment managing multiple brands.

Preferred Experience

• Background in real estate, coaching, or informational product sectors.
• Familiarity with webinar and Zoom technology stacks.
• Prior work in startup or small-team settings where multitasking across roles is common.