Social Media Manager

About Later

Later is a leading influencer marketing company leveraging a powerful AI-driven platform and over a decade of proprietary data to empower brands in crafting impactful campaigns. With billions of social interactions and billions in verified influencer-driven sales, Later equips teams to accurately predict campaign success by combining creator relationships, trusted intelligence, and expert advice. Renowned brands such as Nike, Wayfair, Unilever, and Southwest Airlines rely on Later to bridge creativity and measurable performance.

Role Overview

We are seeking a Social Media Manager to help animate Later’s brand across social platforms connecting with brands and content creators. This role involves strategizing content, managing publishing calendars, and creating engaging on-camera content. You will collaborate closely with the existing social media manager, reporting to the Senior Content Marketing Manager, and act as a dynamic voice representing Later across various channels.

Key Responsibilities

• Develop and maintain Later’s content calendar on Instagram, TikTok, LinkedIn, and YouTube, aligning posts with broader marketing campaigns and ensuring consistent timing.
• Create quarterly and monthly content themes aligned with Later’s narrative and audience engagement goals.
• Spot early trends, viral formats, and cultural conversations to create platform-native content reinforcing Later’s brand personality.
• Formulate platform-specific tactics considering audience behavior, algorithms, and content types.
• Coordinate with Content, Creative, and Growth Marketing teams to integrate social strategies with campaigns, blogs, and product news.
• Produce and feature in short-form videos for TikTok, Instagram Reels, and YouTube Shorts, confidently embodying the Later brand on camera.
• Craft engaging copy tailored to various social formats, maintaining an approachable and confident brand voice.
• Contribute to graphic and video asset creation, ensuring brand consistency with the Creative team.
• Generate a wide variety of content from educational posts to topical trend responses and community highlights.
• Manage social communities by actively responding to interactions, nurturing genuine connections with followers.
• Engage key creators, customers, and advocates to strengthen Later’s presence in the social media management ecosystem.
• Gather feedback and insights from community interactions to refine content and product messaging.
• Analyze social performance metrics and develop actionable insights to enhance audience growth and content effectiveness.
• Collaborate with Demand Generation to map social media contribution to traffic, brand awareness, and sales pipelines.
• Use Later’s platform for scheduling, analytics, and link performance, leveraging firsthand product knowledge.
• Conduct content experiments on formats, posting timing, copy, and creativity; share results with marketing teams.
• Work alongside Content, Influencer, Creator, and Customer Marketing teams to amplify existing assets, coordinate creator-led content, and showcase customer successes.

Success Milestones

• Within 60 days: understand Later’s social voice and content approach and actively contribute with minimal onboarding.
• By 90 days: deliver on-camera content driving notable engagement or organic reach.
• At 6 months: establish consistent, high-quality social presence with measurable improvements in engagement, followers, or video metrics across multiple platforms.
• Within 1 year: become a trusted creative partner within marketing, producing content that supports campaigns, launches, and brand initiatives.
• Drive measurable improvements in community engagement and audience sentiment through proactive management and cross-team collaborations.

Qualifications

• 3-5+ years managing social media, preferably in-house or at a content-focused agency.
• Proven on-camera confidence and a portfolio of short-form video content personally created or featuring you.
• Deep expertise with Instagram, TikTok, and LinkedIn, including platform algorithms and content strategies.
• Excellent copywriting skills adaptable to various platforms and formats with brand consistency.
• Experienced in managing editorial calendars, meeting deadlines in fast-paced environments.
• Familiarity with social analytics to inform creative decisions.
• Collaborative approach partnering with diverse creative and marketing teams.
• Passion for the creator economy, social trends, and influencer marketing dynamics.
• Proficient with social media management tools for scheduling, insights, and community engagement.
• Bonus: Experience using Later's platform or related influencer marketing and link tools.

Work Style Attributes

• Focus on impact and measurable results, prioritizing critical work and adapting quickly.
• Strategic mindset with a customer-centric approach and proactive communication.
• Curious, continuously learning and driving improvement.
• Team-oriented and resilient, maintaining positivity in dynamic environments.
• Accountable and transparent, upholding high standards with honest feedback.
• Emotionally intelligent, fostering inclusion and collaboration with integrity.

Additional Details

We offer market-competitive salary ranging from $90,000 to $120,000 annually, benchmarked to location and performance. Our offices are located in Boston, Vancouver BC, Chicago, and Vancouver WA, with options for fully remote work for select roles. We prioritize diversity, equity, and inclusion, actively fostering an unbiased hiring process and equitable workplace. Reasonable accommodations are provided throughout recruitment as needed.