Social Media Executive

Position Overview

Dream Visa is seeking a Social Media Executive based in Chandigarh to enhance and manage the company's presence across multiple social media platforms including Instagram, Facebook, YouTube, and LinkedIn. The remuneration ranges from ₹15,000 to ₹25,000 per month. This role requires 1 to 3 years of relevant experience.

Key Responsibilities

• Manage and expand the company's social media channels such as Instagram, Facebook, YouTube, LinkedIn, among others.
• Design, create, and disseminate engaging content such as posts, reels, stories, videos, and promotional materials.
• Plan and implement a monthly calendar for social media content.
• Craft creative captions, engaging post descriptions, and effective hashtags.
• Collaborate closely with graphic designers and video editors to produce high-quality content.
• Keep abreast of current social media trends and incorporate them into content creation.
• Engage with audience comments, messages, and inquiries in a professional manner.
• Monitor social media metrics regularly and generate detailed performance reports.
• Analyze various engagement metrics including reach, followers, and content effectiveness to optimize future strategies.
• Promote the company’s services related to immigration, visas, travel, and overseas opportunities through inventive social media campaigns.
• Maintain consistent branding while adhering to company guidelines across all content.
• Stay informed with the latest updates on social media algorithms, trends, and platform features.

Essential Skills and Qualifications

• Proficient in managing social media platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Strong writing and communication capabilities tailored for social media.
• Creative thinking and a good grasp of social media trends.
• Familiarity with content creation tools like Canva and CapCut is advantageous.
• Ability to produce captivating reels and short video content.
• Understanding of social media analytics and ability to interpret insights.
• Basic photography and video editing skills considered a plus.
• Experience or background in immigration, visa, travel, or education sectors is preferred.
• Educational credentials such as a bachelor's degree or diploma in Digital Marketing, Mass Communication, Marketing, or related fields are desirable.

Additional Information

• This is a full-time position with working days from Monday to Saturday; Sundays are off.