Social Media Coordinator

About Perelel

Perelel is a women's health company founded by OB/GYN experts dedicated to providing clinically-informed supplements that address women's unique health needs. Transitioning from a focus solely on prenatal vitamins, Perelel is expanding its mission to become a leading voice in women's nutritional health.

Role Overview

We seek a Social Media Coordinator to elevate Perelel's organic presence on Instagram, TikTok, Pinterest, and YouTube. This role blends content production with managing a community of external creators contributing relevant and trend-sensitive content. You will report to the Director of Social Media and collaborate closely with internal creatives, agencies, and freelance designers. This position demands proactive, hands-on contribution and involves significant ownership from the outset.

Key Responsibilities

• Create platform-specific social content for Instagram and TikTok, including Reels, carousels, Stories, and native TikTok formats ensuring authenticity to each medium.
• Film and edit short-form videos using an iPhone, covering on-camera presence, product showcases, lifestyle scenes, and behind-the-scenes moments.
• Participate on camera, serving as a relatable brand voice along with the social media team.
• Develop recurring and evergreen content series to foster consistent audience engagement and expectations.
• Pitch innovative content concepts instead of only executing predefined ideas.
• Customize brand campaigns into creator-friendly social content that captivates viewers.
• Continuously monitor platform and cultural trends relevant to millennial and Gen-Z women aged 24-35+, offering proactive ideas.
• Identify and onboard external creators who align authentically with Perelel’s brand across stages such as pregnancy, motherhood, and women’s wellness.
• Draft and manage creative briefs that balance brand guidelines with authentic creator expression.
• Oversee full creator workflow including outreach, contracts, briefing, content evaluation, feedback, asset gathering, and performance analysis.
• Maintain a detailed database categorizing creators by niche, audience profile, content style, and performance.
• Review all creator-submitted content to ensure adherence to brand standards, compliance, and platform best practices before publication.
• Foster long-term creator relationships with professionalism and warmth.
• Analyze creator content outcomes to identify successful contributors and inform future focus.
• Assist with daily community engagement across platforms by responding timely and accurately to comments and direct messages alongside the customer experience team.
• Manage content calendars, scheduling, and publishing tasks.
• Organize performance reports weekly and monthly to track social media impact.
• Coordinate with creative teams and freelance designers to ensure timely delivery of assets.
• Support social coverage for product launches, campaigns, and brand initiatives in real time.

Candidates Should Have

• Between 1 to 2 years of experience in social media and content creation, particularly within DTC, wellness, beauty, or women's health sectors.
• A strong portfolio showcasing self-produced Reels, TikToks, and carousels emphasizing personal shooting, editing, and publishing skills.
• Comfort and confidence appearing on camera.
• Experience sourcing and managing creators or user-generated content contributors with a clear understanding of effective creative briefs.
• Exceptional organizational skills and operational acuity.
• Ability to work efficiently in a fast-paced startup environment, capable of meeting urgent same-day deadlines without compromising quality.
• Excellent communication skills with creators, teammates, and within content.
• A keen aesthetic sense that favors genuine feed-appropriate content over overt advertisements.
• Preferred but not mandatory: familiarity with supplements, prenatal care, or women’s health topics to accelerate onboarding.

Technologies and Tools

• Social scheduling and analytics platforms such as NectarSocial
• AirTable for data organization
• Canva and/or Figma for basic asset design
• Asana and Google Workspace for briefing and tracking purposes
• iPhone for content creation

Team Structure and Workflow

• Direct reporting to the Director of Social Media, collaborating with agency partners and freelance designers.
• Operate on a weekly content schedule with additional bursts during campaigns and product launches.

Why Join Perelel?

• Join a company undergoing significant growth and brand evolution from a prenatal specialist to a leader in women’s health.
• Gain substantial autonomy and impact by creating, systematizing, and managing key external relationships.
• Work alongside leadership committed to building a dynamic social function with partnership, not just execution.
• Contribute within a clinically credible, OB/GYN-founded brand ensuring authenticity and substantive content for engagement.