Senior Manager, Earned Media

About Us

HUNTER is acclaimed as one of PRWeek's Best Places to Work and has twice received PRovoke's Consumer Agency of the Year award. The agency prides itself on earning consumer attention, client trust, and staff dedication, currently employing over 350 professionals.

Role Overview

We seek a Senior Manager of Earned Media to join our centralized Media Team in New York. This individual transforms overarching strategies into dynamic media plans that drive impactful results for diverse clients in food & beverage, spirits, home & lifestyle, health & beauty, technology, and travel sectors.

Key Responsibilities

• Consistently monitor entertainment, lifestyle, sports, and consumer media to discover timely pitching and storytelling opportunities aligned with trending discussions.
• Leverage and expand a trusted network of editors and journalists across important verticals to maximize media reach.
• Lead media relations strategy from planning through execution, including brainstorming, pitching, and campaign assessment focused on impactful earned placements.
• Conduct comprehensive media research and audits to craft strategic narratives and oversee development of media materials such as lists, pitches, messaging, and briefing books.
• Manage talent-related campaigns, coordinate interviews, develop briefing and show documents, and support media event attendance and onsite staffing.
• Act as the principal media advisor in key client and agency meetings, providing strategic insights and contributing a media-first perspective to creative development and business initiatives.
• Maintain exceptional project management across multiple accounts ensuring organized communication, editorial calendar oversight, award tracking, and media list management.
• Foster a collaborative team environment by sharing credit, respecting colleagues, inviting feedback, and contributing innovative ideas that enhance agency success.

Abilities Required

• Exemplify excellent organizational skills, managing to-do lists, deadlines, and regular communication on progress with leadership.
• Stay informed on emerging media channels like newsletters, podcasts, and digital news creators, integrating them into media campaigns.
• Maintain composure and effectiveness under pressure handling concurrent high-priority projects and deadlines.
• Adapt quickly to evolving media landscapes and be willing to travel to client and staff locations representing the agency’s expertise.

Qualifications

• Five to seven years of experience in PR agency or media relations roles, demonstrating proven expertise in outreach and strategy execution.
• A strong portfolio evidencing national top-tier earned media coverage across multiple consumer and lifestyle categories.
• A degree in Public Relations, Journalism, Communications, or related disciplines.
• Proficiency with industry tools such as Muckrack, Meltwater, Critical Mention, and standard software suites including Microsoft Office and Google Workspace.
• A proactive, resourceful problem-solver mindset committed to ongoing professional development and media process improvements.

Compensation

The anticipated base salary range is $90,000 to $110,000, subject to factors including experience, skills, and location, in line with pay equity laws.

Benefits and Perks

• Competitive health and dental insurance options, 401(k) company match, and generous paid time off.
• Hybrid workplace model with flexibility to work remotely from anywhere within the United States for up to four weeks annually.
• Ongoing staff training programs and a staff-led Diversity, Equity & Inclusion Action Group dedicated to advancing inclusivity.
• Additional perks include Bring Your Parents (And Kids) to Work Days, volunteer service events, social mixers with refreshments, and festive holiday celebrations.

About HUNTER

Established in 1989, HUNTER is a leading mid-size marketing communications firm delivering impactful work in strategic planning, media relations, social and digital media, influencer engagement, experiential marketing, multicultural outreach, and content distribution for renowned brands across sectors including food and beverage, health and wellness, beauty, lifestyle, travel, retail, and e-commerce.