Senior Director - Performance Marketing

About Puffy

Puffy is a pioneering AI-First company since December 2023 and a top 5 US mattress brand with over $1 billion in sales. We are seeking an accomplished Senior Director of Performance Marketing to lead a multi-million-dollar monthly paid media budget and report directly to the CEO.

Role Overview

This senior leadership role is responsible for maximizing contribution margin by deploying sophisticated marketing systems and strategies across Google and Meta platforms, overseeing operations without daily executive supervision.

Key Responsibilities

• Manage and grow revenue with a multi-million-dollar monthly advertising budget on Google and Meta platforms while maintaining contribution margin after returns and financing.
• Develop and implement detailed decision rules governing budget scaling, pausing, and allocation based on marginal returns rather than platform ROAS.
• Establish reliable measurement infrastructure, including geo-holdout incrementality testing, to ensure accurate performance evaluation.
• Build and optimize creative testing systems involving concept pipelines, taxonomies, briefs, and user-generated content strategies.
• Architect promotional strategies aligned with retail calendars, including pulse strategies and financing offers.
• Evaluate and pilot new paid channels beyond Google and Meta.
• Lead team structure design and have full authority over media spend and organizational design with CEO approval.

Qualifications and Experience

• Minimum 6 years of performance marketing experience with direct ownership of $1M+/month Meta and Google spend.
• Expertise in Google Performance Max era campaigns including feed optimization and brand/non-brand economics.
• Experience in high average order value (AOV $1,000+) considered-purchase categories like furniture, jewelry, or home fitness.
• Proven track record creating bid, budget, and pause decision systems and ability to present a self-authored playbook.
• Strong statistical decision-making literacy including volume gating and incrementality testing.
• Proficiency in large-scale creative testing post-ATT with disciplined analytics.
• Demonstrated leadership managing senior direct reports and reshaping performance marketing teams.
• Competency in exploring new paid channels with rigorous evaluation frameworks.

Preferred Skills

• Familiarity with scripting against Meta and Google APIs and use of Google Ads Scripts.
• Blend of agency and in-house experience.
• Exposure to emerging platforms like TikTok, Connected TV, and affiliate marketing.
• Background in D2C e-commerce for high-AOV home goods or furniture segments.

Company Culture and Values

• Ownership mindset with accountability for outcomes.
• Decisive execution in fast-paced, high-stakes environments.
• Commitment to excellence and problem-solving at the highest level.
• Daily integration of AI tools and conversations to drive innovation.
• Team unity with all-in dedication to mission success.

Compensation and Benefits

• Competitive base salary up to $200,000 USD annually plus monthly performance bonuses up to 20% (total OTE $220,000–$240,000 USD).
• Comprehensive health benefits including medical, dental, and vision (dependent on hire country).
• Generous paid time off and public holidays.
• AI-first work environment with access to advanced AI toolsets.
• Remote work flexibility with optional relocation to Dubai headquarters offering visa support and zero income tax.
• Learning and development opportunities and collaboration with an international team (14+ nationalities).
• Access to elite recognition programs and leadership awards offering wellness memberships, networking, retreats, and monthly accolades.