Sales Executive – Market Development

Overview

The Sales Executive – Market Development role is focused on expanding the company's retail presence by identifying and onboarding new retail outlets within a specified territory in the Basirhat Subdivision, from Barasat to Hasnabad. This position supports business growth by leveraging market knowledge, building strong retailer relationships, and ensuring product availability through strategic retail expansion efforts.

Key Responsibilities

• Identify and evaluate potential retail business opportunities within the assigned geographic segment.
• Engage with prospective retailers to present the company's products and commercial offerings.
• Facilitate the acquisition and onboarding of new retail partners to widen distribution channels.
• Communicate detailed product information including pricing, trade schemes, and promotional campaigns to retailers.
• Generate orders from newly enlisted retail outlets and manage prompt order fulfillment.
• Develop and nurture retailer relationships to encourage continued patronage and repeat orders.
• Conduct systematic market surveys to detect gaps, openings, and competitor positioning.
• Ensure optimal product positioning and merchandising that maximizes visibility at retail locations.
• Coordinate with the head office to guarantee stock availability and timely delivery logistics.
• Monitor and follow up on retailer payments as per company collection policies.
• Achieve set goals related to new outlet development, sales volumes, and coverage consistency.
• Maintain meticulous records of visits, store onboarding, and sales activities alongside timely reporting.
• Represent the organization professionally to uphold and promote the corporate brand image.

Skills and Qualifications

• Proven experience in retail market development or customer acquisition through field sales.
• Strong communication, negotiation, and relationship-building capabilities.
• Competency in handling sales objections and closing deals effectively.
• Capability to perform market analysis and keep track of competitive activities.
• Proficient in time management and planning daily routes efficiently.
• Familiarity with basic computer applications and mobile sales tools.
• Educational qualification of Higher Secondary (12th Pass) is acceptable with relevant field experience.

Experience

• One to three years of practical exposure in field sales, retail expansion, or sectors like FMCG, consumer durables, paints, electricals, or building materials.
• Candidates fresh out of graduation with a strong sales interest and readiness to travel will also be considered.

Performance Indicators

• Quantity of newly onboarded retail stores.
• Rate of new customer acquisition.
• Sales revenue generated from recently developed retail partners.
• Effective coverage and productive visits within the designated territory.
• Customer retention and repeated order generation.
• Compliance in product placement and merchandising.
• Efficiency in collection and management of payments.
• Achievement of monthly and quarterly sales objectives.

Working Conditions

• Full-time position demanding fieldwork and frequent travel within the territory.
• Regular engagements with retailers, distributors, and sales personnel.
• Flexible work hours adapting to market demands and business schedules.
• Possession of a valid driving license and willingness to commute extensively is advantageous.