Remote Data Analyst

Company Overview

IT Niche is a provider of comprehensive web design, development, SEO, and digital marketing solutions that empower businesses to enhance their online footprint and achieve measurable growth. Specializing in creating responsive websites, scalable e-commerce platforms, and performance-oriented digital campaigns, IT Niche merges technological expertise with practical marketing strategies for cost-effective outcomes. Their services range from website development to ongoing digital marketing support, aimed at establishing robust, results-focused digital foundations.

Position Summary

We are looking for a detail-oriented and highly analytical Remote Data Analyst who is passionate about extracting meaningful insights from complex data sets and converting these into actionable business strategies. In this full-time or part-time remote role, you will play a pivotal role in analyzing performance metrics across web design, SEO, and digital marketing efforts. Your insights will guide our strategy direction, assist clients in evaluating their return on investment, and promote ongoing improvements across all service areas.

Key Responsibilities

• Gather, interpret, and analyze data from diverse sources including web analytics, CRM platforms, and digital marketing tools.
• Create and maintain dashboards and reports to visualize key metrics for internal teams and client presentations.
• Track and communicate performance indicators for SEO, PPC, and other digital advertising initiatives, identifying trends and optimization opportunities.
• Evaluate website user interactions, conversion statistics, and customer pathways to recommend enhancements to user experience and conversion rates.
• Work closely with web development and marketing teams to facilitate A/B testing and other data-focused trials.
• Translate complex data findings into clear, concise narratives understandable by non-technical stakeholders.
• Ensure data precision and consistency, addressing any discrepancies promptly.

Qualifications and Experience

• Demonstrable experience as a Data Analyst, preferably within a dynamic digital marketing environment.
• Proficient in web analytics platforms, notably Google Analytics (GA4).
• Advanced data manipulation and analysis skills using Microsoft Excel or Google Sheets.
• Experience with data visualization tools such as Looker Studio, Tableau, or Power BI to build reports and dashboards.
• Strong grasp of digital marketing concepts including SEO, PPC, and lead generation strategies.
• Exceptional analytical and problem-solving capabilities with keen attention to detail.
• Effective communication skills to clearly present complex information.
• A degree in quantitative disciplines like Statistics, Mathematics, Computer Science, or Economics is favorable but not mandatory.

Benefits

• Attractive remuneration and benefits package.
• Fully remote working environment offering flexibility.
• Opportunities for ongoing professional growth and skill development.
• A team culture that encourages collaboration, innovation, and achieving results.