Product Manager, Data Activation

About the Role

This role, based in Saudi Arabia, is an exciting opportunity to lead the strategy and implementation of a key data activation product within the advertising and marketing technology sector. The position involves close collaboration with executive leadership to build a strategic roadmap and managing the product lifecycle from ideation through launch and refinement. The focus lies in linking proprietary consumer data intelligence with major platforms for audience activation and media buying, requiring the creation of scalable partner integrations and enhancements to activation operations alongside influencing API and integration design.

The Product Manager will work cross-functionally with teams including Product, Engineering, Sales, Customer Success, and Solutions Engineering, balancing strategic and technical business needs. This position is ideal for an experienced product leader with expertise in AdTech and marketing technology, combining strategic insight with effective delivery.

Key Responsibilities

• Collaborate with executive leadership to define, continuously improve, prioritize, and deliver the Data Activation product strategy and roadmap.
• Turn strategic goals into actionable business cases, functional requirements, user stories, acceptance tests, and clear Jira documentation.
• Develop and oversee a partner integration platform that supports DSPs, SSPs, identity providers, data platforms, CTV platforms, Retail Media Networks, and other activation endpoints.
• Define and govern integration architecture, data workflows, partner onboarding frameworks, and standardize implementation processes.
• Partner with Engineering and Product teams to shape API strategy and next-generation integration architecture.
• Manage activation product operations including taxonomy governance, quality assurance of audience segments, partner certification processes, and operational procedures.
• Establish product performance indicators, assess launch outcomes, and feed insights into the product roadmap.
• Support Customer Success, Sales, and Solutions Engineering teams to enhance customer growth, adoption, and successful deployment of the product.
• Prioritize and manage incoming product requests by balancing customers' needs with company priorities, technical constraints, and business goals.
• Implement scalable product frameworks and processes to boost efficiency and generate long-term business value.

Candidate Requirements

• Extensive product management experience within digital advertising, AdTech, marketing technology, streaming, or related fields.
• Demonstrated track record in managing partner integrations with DSPs, SSPs, identity providers, or data collaboration platforms.
• Strong understanding of identity resolution systems including techniques like HHID, UID2, MAID, HEM, identity graphs and associated activation workflows.
• Hands-on knowledge of ecosystems and platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, and clean room technologies.
• In-depth understanding of programmatic advertising, audience activation, taxonomy management, and measurement techniques.
• Proficient participation in API design and integration architecture discussions.
• Expertise in composing product requirements, drafting user stories, setting acceptance criteria, and managing Jira backlogs.
• Strong written communication, stakeholder engagement, prioritization skills, and cross-team collaboration experience.
• Experience with CTV, Retail Media Networks, or Walled Garden activation is an advantage.
• Familiarity with clean room environments and data collaboration platforms is beneficial.
• Ability to devise scalable and repeatable product frameworks.
• Experience leveraging AI tools for data analysis and to inform product decisions is a plus.
• SQL or scripting capabilities are advantageous.
• Capability to handle ambiguity, navigate competing priorities, and integrate strategic thinking with practical execution.

Benefits and Work Environment

• Competitive remuneration along with a comprehensive benefits package.
• Medical, dental, and vision insurance coverage included.
• Flexible paid time off policy.
• Opportunity to work fully remotely with a flexible schedule.
• Access to professional development and career growth resources.
• Direct opportunity to influence product strategies and collaborate closely with executive leaders.
• Exposure to leading-edge AI-driven marketing technologies, consumer data, and advertising solutions.
• Chance to engage with enterprise clients and prominent advertising and data platforms.
• Occasional travel for team or client engagements.

Additional Information

This listing represents a position for a partner company which manages all applications and subsequent recruitment processes. The hiring company independently conducts interviews and assessments. The application review utilizes AI matching to fairly and efficiently shortlist candidates based on role requirements. Final hiring decisions are made by humans.

Applicants acknowledge the data privacy terms, consenting to personal data processing in line with applicable laws. AI tools may assist in partial hiring process tasks but do not replace human decision-making. Further details on data processing can be requested.