Performance Marketing Manager – AI-Driven

Role Overview

As a Performance Marketing Manager at Weber & Weber GmbH, you will be responsible for designing, executing, and continuously optimizing performance marketing campaigns across multiple platforms including Meta Ads and Google Ads. This role heavily incorporates AI tools into daily campaign management such as creative production, copywriting, automated reporting, and data analysis.

Key Responsibilities

• Plan and implement performance marketing campaigns on various channels such as Meta and Google Ads.
• Integrate AI technologies daily in tasks ranging from creative content creation and copywriting to automated reporting and analytics.
• Monitor emerging AI developments and marketing tools, proactively test and adopt promising solutions into marketing processes.
• Manage budgets, measure campaign success, and derive data-driven optimization strategies.
• Create detailed reports and present campaign outcomes to internal stakeholders.
• Collaborate closely with content, graphic design, and product management teams to develop targeted campaigns.
• Stay updated on market trends, competitor activities, and new advertising formats.

Candidate Profile

• Completed degree in Marketing, Communications, Business Administration, or an equivalent field.
• Several years of solid experience in performance marketing, especially in Paid Media (Meta, Google).
• Demonstrated active daily use of AI tools in performance marketing.
• Proactive and independent approach to continuously explore and integrate new AI tools and marketing trends.
• Proficient with standard analysis and tracking tools.
• Strong analytical skills with a structured and results-driven work style.
• Excellent communication skills and ability to work well within a team environment.
• Fluent in German and good command of English.

Benefits

• Work in a family-run company with flat hierarchies, quick decision making, and open communication.
• Hybrid work model offering flexible home-office options up to 50%, combined with regular onsite presence in Inning for team collaboration.
• Access to corporate benefits including discounts and offers at various partner companies.
• Monthly tax-free non-cash benefit as an additional financial perk.

About the Team

• Small, dedicated team of five people passionate about creative ideas and digital strategies.
• Direct and solution-oriented communication with minimal unnecessary meetings.
• Culture of embracing new tools and innovative marketing campaigns.
• Creativity is encouraged and team members have the opportunity to shape their work and ideas actively.