Media Planner

About the Role

This position, offered in partnership with an external company, seeks a skilled Media Planner located in Canada. You will operate within a dynamic digital marketing space, crafting and implementing results-driven paid media campaigns for a range of e-commerce brands. The role entails blending strategic media planning with hands-on campaign oversight across multiple digital platforms, relying on data insights to optimize client success and business expansion. Collaboration with account teams and channel experts is essential as you develop creative media plans, enhance campaign execution, and nurture strong client partnerships. This role suits marketing professionals who excel in remote, team-focused environments and enjoy balancing analytical assessment with innovative problem-solving. If you are eager to advance your expertise in digital advertising and demonstrate measurable impact, this opportunity is ideal.

Responsibilities

• Create and implement integrated paid media strategies that align with client goals and overarching business objectives.
• Oversee and fine-tune campaigns on paid social media, pay-per-click advertising, email marketing, and other digital advertising channels.
• Maintain a balance between strategic media planning and active daily management of campaign performance.
• Track campaign schedules, monitor budget usage, flighting, and key metrics to achieve optimal outcomes.
• Develop detailed media plans, project expected results, and advise on media mix strategies tailored to client aims.
• Evaluate campaign data to extract actionable insights and recommend performance enhancements.
• Compile and deliver comprehensive reports outlining campaign results and strategic counsel to clients.
• Manage several client campaigns concurrently, ensuring deadlines and quality standards are met without compromise.
• Spot opportunities to scale campaigns, experiment with emerging advertising technologies, and continuously improve performance.
• Work collaboratively with internal departments to provide data-driven, integrated marketing solutions.

Requirements

• 2 to 3 years of practical experience in digital marketing, focusing on media planning or paid advertising.
• Expertise in Meta Ads Manager for platforms like Facebook and Instagram Ads.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center, plus Microsoft/Bing Ads.
• Demonstrated success in managing paid media campaigns across diverse channels.
• Strong background in media planning including campaign forecasting, budget oversight, pacing, and optimization.
• Analytical ability to interpret campaign data and formulate strategic marketing suggestions.
• Acquaintance with campaign management software, research tools, and competitor analysis methods.
• Excellent organizational skills to juggle multiple projects simultaneously.
• Proficient communication and client relationship management skills, including presentation capabilities.
• Strategic thinker able to balance long-term planning with immediate performance targets.
• Team-oriented, proactive, and adept at solving problems critically and creatively.
• Google Ads and Google Analytics certifications are advantageous.

Benefits

• Competitive salary package.
• Fully remote role offering location flexibility.
• Flexible scheduling conducive to work-life balance.
• Dedicated "Deep Work Wednesdays" with no meetings scheduled to boost productivity.
• Engagement with fast-growing e-commerce brands across a variety of sectors.
• A collaborative and highly motivated team environment emphasizing ongoing learning and innovation.
• Strong opportunities for professional development and career advancement.

Additional Information

This job is facilitated by a partner company who manages applications and subsequent hiring steps directly. The selection uses AI-powered applicant matching to ensure objective and rapid review based on key criteria. Final hiring decisions, including interviews and assessments, are conducted by the partner organization.

Applicants should note the organization employs AI tools to assist with application screening, resume evaluation, and consistency checks; however, final hiring decisions rely on human judgement.

Data privacy is upheld in line with applicable regulations, and candidates’ personal information is handled with care under established data protection laws.