Marketing Graphic Designer

About Betr

Established in 2022 by Joey Levy and Jake Paul, Betr has developed the pioneering real money gaming Super App. The Betr Super App features Picks, Social Sportsbook, Social Casino, and Arcade, with upcoming additions like Prediction Markets and other new offerings. Presently, Betr serves over one million paying users and stands among the fastest expanding companies in the industry. Additionally, Betr claims the position as the most-followed real money gaming brand on social media platforms.

Role Overview

The company is seeking a Marketing Graphic Designer to join the Growth team, which focuses on attracting new users and boosting retention. This role involves leading the creation of visually engaging asset designs for digital advertisements, social media, promotions, and email campaigns. Close cooperation with marketing, design, and media departments is essential to produce compelling visuals aimed at enhancing user acquisition, engagement, and retention.

Key Duties

• Create visually appealing and conversion-oriented creative assets for digital campaigns, including banners, paid social advertisements, and landing page graphics.
• Produce visual content for email marketing initiatives designed to improve user acquisition, retention, and re-engagement.
• Develop promotional visuals supporting new offers and player discounts as part of marketing strategies.
• Maintain brand message and design consistency across all digital channels.
• Partner with marketing teams to grasp campaign objectives and devise creative strategies aligned with performance goals.
• Collaborate closely with marketing staff to generate impactful designs for customer retention and acquisition efforts.
• Monitor and evaluate digital creatives' effectiveness to guide continuous refinement and optimization.

Candidate Profile

• A minimum of 3 years' graphic design experience focused on digital marketing, social media, and email marketing.
• At least 2 years' experience in creating motion graphics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• A strong portfolio showcasing digital campaign, social media, and email marketing design expertise.
• Comprehensive knowledge of digital marketing best practices, including strategies for user acquisition and retention.
• Excellent communication and teamwork skills with proven ability to work across various departments.
• High attention to detail and capability to manage multiple simultaneous projects while meeting deadlines.

Additional Advantage

• Enthusiasm for sports and prior experience designing for sports-related brands or promotional campaigns.

Equal Opportunity Statement

Betr is committed to providing equal employment opportunities to all applicants and staff regardless of race, color, religion, sex, nationality, age, disability, genetic information, sexual orientation, gender identity or expression. The organization values diversity and encourages individuals from underrepresented groups to apply.

Use of AI in Hiring

Betr may employ artificial intelligence tools in parts of the recruitment process, including evaluating applications, analyzing resumes, and assessing candidate responses to detect inconsistencies or verify information. These technologies assist the recruitment team without replacing human judgment, and final hiring decisions remain human-made. Applicants may inquire for details about data processing policies.