Marketing Director

About the Role

We are collaborating with a rapidly growing, founder-driven consumer brand that has cultivated a devoted customer base and secured a leadership position in its category. With bold expansion goals ahead, we seek an outstanding Marketing Director to join the Executive Leadership Team to spearhead the brand's forthcoming growth phase.

This role offers a chance for a commercially savvy marketing leader passionate about both brand development and business growth. You will oversee the full marketing spectrum—including brand strategy, customer acquisition, product launches, digital performance, CRM, content, lifecycle management, and brand storytelling. Partnering closely with the CEO and Executive team, you will be instrumental in directing the company's commercial trajectory while establishing a top-tier marketing function to support significant future expansion.

Key Responsibilities

• Formulate and implement the comprehensive brand and marketing strategy
• Lead initiatives for customer acquisition, retention, and lifecycle marketing
• Drive ecommerce and digital performance across various channels
• Devise captivating brand campaigns and product launch plans
• Ensure an exceptional customer experience at every interaction point
• Leverage customer insights and data analytics to guide commercial decisions
• Lead, mentor, and cultivate a high-achieving marketing team
• Collaborate effectively across Product, Ecommerce, Operations, and Customer Experience departments
• Manage marketing budget with emphasis on commercial returns and sustainable growth

Required Qualifications and Skills

• Proven executive-level marketing leadership
• Experience building and scaling premium consumer or lifestyle brands
• Strong expertise in ecommerce and digital marketing strategies
• Proficient in brand management, CRM, and customer lifecycle marketing
• Analytical; driven by data-informed commercial decision making
• Demonstrated ability to develop and lead successful marketing teams
• Exceptional influence and collaboration skills at executive and cross-functional levels

Additional Information

This role is a unique chance to join a company at an exciting growth juncture, providing autonomy to shape marketing strategy, influence overall business direction, and leave a significant impact on a well-established Australian brand. You will work alongside passionate founders who encourage innovation, swift decision-making, and empower their leaders to drive meaningful change.

This confidential search is being conducted by JIVARO Recruitment.