Market Research Analyst

About the Role

Chandigarh University seeks a meticulous and data-driven Market Research Analyst to join its Branding Department at the Mohali campus. This full-time position involves gathering and analyzing market intelligence, consumer insights, and competitor information to enhance the University's branding and visibility in the higher education sector.

Key Responsibilities

• Conduct both primary and secondary research focused on higher education trends, student behaviors, and admission patterns.
• Identify market opportunities and emerging trends to guide branding efforts.
• Keep track of competitor universities’ marketing activities, digital presence, and new program introductions.
• Compile competitor benchmarking and market intelligence reports.
• Design and evaluate surveys and feedback mechanisms to capture preferences of students and other stakeholders.
• Assess the performance of branding and marketing initiatives using relevant metrics.
• Create dashboards, MIS reports, and presentations utilizing Excel, Power BI, Google Analytics, and similar analytical tools.
• Monitor digital trends, social media engagement, brand reputation, and sentiment online.
• Offer research-based advice on brand positioning, communication approaches, and target audiences.
• Work collaboratively with teams across Branding, Digital Marketing, Admissions, Media, as well as external agencies to advance strategic goals.

Required Qualifications and Experience

• Bachelor’s or Master’s degree in fields such as Marketing, Business Administration, Economics, Statistics, or Market Research.
• Between 2 to 5 years of professional experience in areas like Market Research, Business Intelligence, Marketing Analytics, or Brand Research.
• Prior exposure to Education, EdTech, or Higher Education industries is preferable.

Skills and Competencies

• Strong analytical thinking and problem-solving aptitude.
• Proficiency with Microsoft Excel, Power BI, Google Analytics, and data visualization techniques.
• Comprehensive understanding of market research methodologies and statistical data analysis.
• Experience using survey platforms such as Google Forms, SurveyMonkey, or Qualtrics.
• Excellent abilities in report writing and delivering presentations.
• Insight into digital marketing metrics and consumer behavior trends.
• Effective communication skills and stakeholder relationship management, with keen attention to detail.

Preferred Abilities

• Familiarity with SQL, SPSS, Tableau, or related advanced analytic software.
• Experience conducting competitor intelligence and brand performance tracking.
• Knowledge of social listening tools and digital analytics platforms.