Freelance Brand Designer

About Mindrift and the Tendem Project

Mindrift serves as a platform linking professionals with cutting-edge technology projects, aiming to advance high-quality AI innovations by harnessing worldwide expert knowledge alongside AI development. The Tendem project is a key initiative where this Brand Designer role is based.

Role Overview

This freelance, part-time Brand Designer position focuses on developing strong, modern visual identities and comprehensive brand assets for real-world brands within the Tendem project. The designer will act as the primary architect of the brand image, ensuring consistency and superior design quality across multiple media formats, all while working remotely.

Responsibilities

• Create essential brand components such as logos, full visual identity systems, and elaborate color palettes.
• Systematically organize and deliver the necessary versions and variations of core branding elements.
• Maintain strict adherence to brand consistency across all materials, including internal documentation like pitch decks and external applications like social media kits.
• Build and maintain scalable visual systems that comply with contemporary design standards.
• Ensure flawless brand presentation and quality across both digital and print platforms through rigorous cross-medium validation.

Qualifications and Requirements

• A minimum of two years' experience related to brand design, graphic design, art direction, or visual communication is preferred.
• Bachelor's or master's degrees in Graphic Design, Visual Arts, Communication Design, or related creative disciplines are advantageous.
• A strong portfolio emphasizing brand identity development, logo creation, and detailed brand guidelines is essential.
• Profound understanding of applying brand elements consistently across digital and print mediums.
• Expertise in brand identity creation, including scalable logos, color palettes, and typography systems.
• Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma for managing and creating design assets.
• Proven ability to adapt brand DNA effectively across multiple formats, from social media kits to corporate presentations and printed materials.
• Capacity to develop clear, structured brand systems, including style guides and asset libraries for team use.
• A strategic and detail-focused mindset with strong commitment to maintaining visual consistency and brand integrity.
• Self-driven work ethic, able to troubleshoot issues independently and produce high-quality results.
• English proficiency at an upper-intermediate level (B2) or above is required.

Work Expectations

The workload is estimated at approximately 10 to 20 hours weekly during the active phases of the project, though this is not guaranteed and varies by project demands.

Compensation

Compensation for this role can reach up to $50 per hour, adjusted based on the individual's experience and productivity pace. Payment levels may differ with other projects depending on factors like scope and complexity.