Digital Product Manager

About Indigo

Indigo is a blend of physical and digital realms inspired by books, creativity, and lifestyle products. We cherish real books, a generous and fulfilling life, kindness towards each other and the environment, and believe stories unite us all. Our stores and digital platforms serve as joyful spaces for customers to explore their passion for reading, share ideas, and contribute to a better, more beautiful world.

Our Guiding Principles

• We prioritize hiring, inspiring, promoting, and retaining top talent—"A's hire A's"
• Customer needs come first in every action
• We foster an entrepreneurial mindset
• We care deeply about each other, our communities, and the environment
• We commit to genuine and shared value creation
• We adopt systems thinking, data-driven decisions, and AI-enabled approaches

Role Overview

The Digital Product Manager at Indigo owns the customer-facing e-commerce products' performance, focusing on metrics like conversion, engagement, site performance, and accessibility. Collaborating with cross-functional teams, the manager translates customer insights and business strategies into a prioritized product roadmap and drives initiatives from conception through launch and iterative improvements, targeting measurable impact.

Key Performance Indicators

• Conversion rates and revenue within assigned product areas
• Achievement of Core Web Vitals and site performance goals
• Adherence to accessibility standards (WCAG 2.1 AA) across products

Main Responsibilities

• Investigate customer feedback, market conditions, and data to identify and articulate key problems
• Act as the customer advocate, anticipating needs to ensure seamless experiences that enhance engagement and conversion
• Perform root-cause analysis on performance or experience issues to recommend improvements
• Keep abreast of e-commerce trends, competitive landscape, and new technologies
• Balance user demands, technical constraints, and business goals to prioritize product features and requirements transparently with data-backed rationale
• Maintain and steer the product roadmap for customer-facing experiences including search, browsing, product details, navigation, and content, all aligned with business objectives
• Identify technology solutions that blend high-tech and personalized experiences for customers
• Lead product development from brainstorming through launch, partnering closely with UX/UI, engineering, and business teams
• Craft user stories, define acceptance criteria, and manage backlogs in Agile workflows
• Coordinate with marketing, operations, and merchandising for smooth execution of product releases
• Establish and monitor KPIs for initiatives, reporting outcomes and iterating upon products based on feedback and performance data
• Ensure team deliverables are met on time and within budget when applicable
• Provide leadership by influence to unite engineering, design, and business partners around shared goals despite lack of formal authority
• Build strong stakeholder relationships to facilitate timely decisions and workflow progress
• Deliver and receive candid, constructive feedback to support collaborative evolution
• Promote flexible, iterative problem-solving and actively share technical knowledge within the team
• Help teammates appreciate the significance of their work and encourage cross-functional input
• Embody Indigo’s values, promoting positivity and diversity of thought
• Champion continuous learning and embracing calculated risks without fear of failure
• Lead and encourage change initiatives within teams and the broader organization

Reporting Relationships

• Direct report to Senior Manager, Group Product
• Indirect report to Chief Customer Officer

Collaborative Partners

• Internal: Technology teams (architecture, development, QA), product design, senior business leaders from online merchandising, operations, marketing, loyalty and retail, senior IT leaders, digital analytics
• External: Potential outsourced IT vendors

Required Qualifications

• Minimum 5 years of experience in product management, ideally within ecommerce, retail, or digital-first organizations
• Proficiency with modern commerce platforms (Shopify knowledge is a strong plus)
• Strong partnership experience with UX/design teams within design systems
• Robust analytical capability using tools such as Google Analytics, SQL, and A/B testing to inform decisions
• Experience specifying requirements, managing backlogs, and executing in Agile environments
• Excellent communication and stakeholder engagement skills to influence and align diverse teams
• Technical understanding to collaborate with engineering teams; coding experience advantageous but not mandatory
• Familiarity with product management software such as JIRA and Confluence
• Genuine passion for ecommerce and delivering user-centered customer experiences

Additional Information

Indigo carefully reviews all applications with a dedicated HR team. Select phases of the recruitment process may utilize AI tools for screening and assessments to assist but not replace human decision-making. Indigo is committed to responsible, fair, and lawful AI usage, with ongoing oversight to prevent bias or discrimination.

Diversity, Equity, Inclusion, and Accessibility are fundamental to Indigo's ethos. The organization integrates these values into all training, policies, and hiring practices and continually evolves to meet community needs. Applicants from all backgrounds are warmly welcomed, including individuals identifying as BIPOC, members of 2SLGBTQIA+ community, and those with disabilities. Accommodations during recruitment are available upon request.