Digital Marketing Manager

About the Role

We seek an innovative and analytical Digital Marketing Manager to enhance our online footprint and strengthen our brand positioning. This role involves strategizing and executing comprehensive digital marketing initiatives aimed at boosting qualified B2B lead generation and promoting our Out-Of-Home (OOH) media offerings. The successful candidate will play a vital role in driving digital campaigns aligned with business expansion goals.

Key Responsibilities

• Develop and implement a robust digital marketing strategy to elevate the company’s online presence and brand consistency across platforms.
• Manage the company website to enhance user engagement and lead acquisition through continuous improvements.
• Drive organic search traffic by executing both on-page and off-page SEO tactics, optimizing site content and metadata, and tracking keyword and site performance metrics.
• Plan and publish engaging content on social media channels including LinkedIn, Instagram, Facebook, and YouTube, highlighting successful campaigns, client testimonials, and company news.
• Manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, optimizing for maximum lead generation and return on investment while overseeing budget allocation.
• Create compelling content such as blogs, case studies, newsletters, and campaign success narratives to enhance the company’s media portfolio visibility.
• Generate and nurture high-quality B2B leads via digital platforms by optimizing lead capture methods and implementing email marketing and automation strategies in coordination with business development teams.
• Utilize analytics tools like Google Analytics and Search Console to monitor website traffic, conversions, SEO rankings, and campaign outcomes, preparing detailed monthly performance reports with actionable insights.
• Collaborate effectively with external agencies and internal creative teams, ensuring timely delivery of marketing projects.

Required Skills and Experience

• Proficient in SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Search Console, and Tag Manager.
• Experience with content management systems like WordPress.
• Strong understanding of B2B marketing dynamics and lead generation techniques.
• Excellent written communication and content creation abilities.
• Skilled in analyzing data and managing multiple projects efficiently.
• Familiarity with email marketing platforms and CRM software is a plus.
• Basic knowledge of graphic design applications such as Canva, Adobe Photoshop, and Illustrator is advantageous.

Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or related disciplines.
• Professional certifications in digital marketing (Google, Meta, HubSpot) are preferred.
• Minimum of five years, up to eight years, of experience in digital marketing roles.
• Background in Advertising, Media, OOH, or B2B services will be beneficial.