Digital Campaign Manager

Overview

We are seeking a Digital Campaign Manager to join HDFC SKY based in Mumbai. This role requires designing and managing digital marketing campaigns across multiple channels. The focus is to generate high-quality leads and improve conversion rates within fintech, stockbroking, wealth tech, or BFSI sectors.

Key Responsibilities

• Plan, launch, and refine multi-channel campaigns including Email, WhatsApp, RCS, Push Notifications, and In-App communications aimed at lead generation and conversions.
• Collaborate with internal and external teams to develop targeted and personalized campaigns for diverse customer segments.
• Manage regional and vernacular adjustments of marketing content to maximize impact among various customer demographics across India.
• Analyze complete user journeys from initial engagement to final conversion to optimize campaign effectiveness.
• Create detailed performance reports focused on click-to-lead and lead-to-conversion KPIs across campaigns and channels.
• Liaise closely with cross-functional teams to ensure smooth, compliant, and timely campaign deployments.

Candidate Profile

• Graduate or postgraduate degree in Marketing, Business Administration, or relevant quantitative disciplines.
• Strong competence in MS Office and familiarity with AI tools such as Claude, Gemini, and Copilot.
• 3 to 6 years of experience in digital marketing, product growth, or managing marketing campaigns, preferably with fintech or stockbroking industry exposure.
• Excellent communication abilities combined with keen analytical skills and the capability to execute efficiently under pressure.
• A proactive, detail-oriented individual who thrives in fast-moving, collaborative digital environments and can swiftly interpret complex guidelines.