Creative Lead

About Peachy Den

Peachy Den is a globally acknowledged fashion label known for its distinctive creative character and swiftly expanding international following. The brand operates two retail locations in the UK—in East London and Soho—and runs a rapidly growing e-commerce and wholesale operation.

Position Overview

Based in London for approximately four to five days weekly, the Creative Lead will collaborate closely with the Founder & Creative Director. This senior, hands-on role involves directing the brand's visual expression across campaigns, social media, online retail, physical stores, and special collaborations, elevating Peachy’s visual standards with outstanding creative quality and cultural relevance.

Key Responsibilities

• Oversee the creative vision and implementation of seasonal advertising campaigns.
• Develop and produce content tailored for social platforms, retail environments, and community engagement channels.
• Manage and art direct all product photography for e-commerce purposes.
• Drive the visual strategy and evolution of Peachy's Instagram presence.
• Lead the selection of images, retouching, and ensure uniformity in post-production that aligns with brand touchpoints.
• Execute exceptional creative delivery for collaborations, partnerships, and special projects.
• Expand and maintain Peachy’s network comprising photographers, filmmakers, stylists, creatives, and emerging talents.
• Continuously innovate Peachy’s visual identity while preserving a consistent brand image.

Qualifications and Skills Required

• A minimum of five years’ experience within fashion, creative industries, editorial work, or closely related cultural sectors.
• Outstanding creative sensibility with comprehensive knowledge of fashion, photography, design principles, and visual culture.
• Demonstrated expertise in art directing fashion campaigns, editorial shoots, and digital content projects.
• Strong photography capabilities enabling the creation of high-quality images for campaigns, social media, and behind-the-scenes content.
• Proficient understanding of Instagram, TikTok, and social-first storytelling techniques.
• Highly organized, proactive, and self-assured in managing creative initiatives from inception through to completion.
• Experienced in directing teams including photographers, models, stylists, hair and makeup artists, freelancers, and production staff.
• Deep knowledge of e-commerce photography focusing on mobile-friendly visuals and digital merchandising strategies.
• Adept at balancing innovative creative ambitions with business-driven outcomes.