Content & Digital Marketing Specialist (SaaS, EdTech, B2B)

Role Overview

This role, provided on behalf of a partner company based in Australia, offers a unique chance to craft and enhance a brand’s digital identity through compelling content, innovative storytelling, and data-driven marketing strategies within the SaaS, EdTech, and B2B sectors.

Key Responsibilities

• Produce engaging and high-quality content including blog posts, website copy, case studies, LinkedIn articles, email marketing content, landing pages, and marketing materials.
• Handle website content management using WordPress or similar platforms.
• Perform keyword research and implement SEO best practices to elevate content discovery and organic reach.
• Schedule and manage content dissemination on social media channels.
• Analyze content and campaign effectiveness through analytics tools, social media metrics, and email campaign performance data.
• Maintain an up-to-date content calendar ensuring timely release of marketing campaigns.
• Repurpose and adapt existing content into various formats for broader engagement.
• Support digital marketing campaign execution, reporting, and iterative optimization.
• Collaborate across teams to develop clear, audience-centric communications that simplify complex concepts.
• Review and interpret data insights to continuously enhance digital marketing outcomes.

Qualifications & Experience

• Minimum of three years’ experience in digital marketing and content creation.
• Proven expertise in copywriting across blogs, emails, social media, and websites.
• Practical knowledge with WordPress or equivalent CMS tools.
• Strong foundation in SEO including keyword analysis and on-page optimization.
• Experienced using social media scheduling and various digital marketing platforms.
• Ability to interpret Google Analytics and other campaign performance data.
• Familiarity with design tools such as Canva.
• Excellent communication skills with a keen eye for detail.
• Robust organizational skills with the ability to juggle multiple projects and deadlines.
• A proactive approach focused on continuous improvement and optimization.
• Exposure to SaaS, EdTech, B2B, or technology marketing is highly desirable.
• Experience contributing to integrated digital marketing campaigns and content analytics is an added advantage.

Benefits

• Fully remote position with permanent work-from-home arrangement.
• Company provides necessary equipment for efficient work.
• Secondary Wi-Fi modem to ensure uninterrupted internet connectivity.
• 21 days of annual leave available from day one, with unused leave fully convertible.
• Health Maintenance Organization (HMO) coverage starting immediately.
• 13th-month salary provision.
• Monthly gift vouchers and milestone rewards for special occasions including birthdays and anniversaries.
• Emphasis on maintaining work-life balance and supporting employee well-being.
• Organized employee engagement activities such as team building, celebrations, virtual events, and company-wide gatherings.
• Opportunities for ongoing professional development, continuous education, and collaboration across international teams.

Additional Information

This position is managed by a partner company which oversees all applications and subsequent recruitment steps. Applications are reviewed through an AI-powered system that shortlists candidates based on compatibility with core role requirements. Final hiring decisions are made by the internal hiring team of the partner company. All data processing complies with relevant data protection laws, and AI tools assist but do not replace human judgment in the recruitment process.