User Acquisition Manager

About the Role

We are looking for an experienced User Acquisition Manager to fuel growth within a rapidly expanding game development company that creates captivating experiences across mobile, PC, and VR platforms. In this role, you will spearhead strategic scaling of acquisition initiatives and enhance advertising effectiveness to maximize return on investment across various channels.

You will oversee large-scale campaigns, leveraging data analytics and automation tools to identify growth opportunities and drive improvements in campaign results. Collaboration with internal teams and external partners will be essential as you help craft sustainable growth strategies for a varied portfolio of games.

This position offers a dynamic environment where creativity, analytical thinking, and technical skills converge to boost player acquisition and optimize marketing impact.

Key Responsibilities

• Initiate, manage, and expand user acquisition campaigns over multiple advertising platforms and channels.
• Oversee substantial marketing budgets, strategically allocating resources to optimize campaign effectiveness and profitability.
• Track and refine crucial performance indicators like Cost Per Install (CPI), Return On Ad Spend (ROAS), Lifetime Value (LTV), retention rates, and payback periods.
• Examine campaign results and user behavior data using large datasets to pinpoint scaling and optimization opportunities.
• Create forecasting models and apply performance insights to inform investment decisions.
• Utilize attribution and analytics platforms to ensure accurate evaluation of campaign impacts.
• Employ AI-driven tools and automation to enhance reporting, forecasting, and campaign optimization processes.
• Partner with advertising networks, account managers, and other external collaborators to refine campaign execution.
• Monitor the effectiveness of creative assets, identify signs of user fatigue, and support improvements to acquisition materials.
• Participate in ongoing efforts to refine user acquisition methods, operational workflows, and efficiency.

Candidate Requirements

• Minimum of 3 years in User Acquisition, preferably within the mobile gaming sector.
• Demonstrated success managing and scaling large advertising budgets with measurable growth outcomes.
• Proficiency with major acquisition platforms such as Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks.
• Comprehensive understanding of mobile game monetization strategies, including in-app purchases and ad-based models.
• Expertise in key metrics including CPI, ROAS, LTV, retention, and payback analysis.
• Experience working with attribution and analytics tools, including Mobile Measurement Partners (MMPs), Apple's SKAdNetwork (SKAN), and probabilistic attribution techniques.
• Strong analytical abilities to interpret extensive data and translate findings into actionable business strategies.
• Familiarity with AI solutions used for data analysis, automated reporting, or campaign enhancement.
• Excellent problem-solving aptitude combined with a proactive and performance-focused mindset.
• Outstanding organizational and communication skills with proven experience managing stakeholders effectively.
• Proficiency in Latvian and English languages.
• Additional knowledge of automation technologies, scripting, or technical workflow optimizations is advantageous.

Benefits and Work Environment

• Attractive and competitive compensation package.
• Flexible options for remote or hybrid work setup.
• Opportunity to contribute to popular games attracting millions of players globally.
• Responsibility for impactful user acquisition strategies and management of large-scale advertising campaigns.
• Collaboration with skilled marketing, analytics, and game development professionals.
• Access to cutting-edge AI and automation tools aimed at improving performance marketing outcomes.
• An energetic workplace offering opportunities for career advancement and skill refinement.

Additional Information

This position is offered through a partner company that oversees all application processing and subsequent recruitment steps. The application evaluation utilizes an AI-driven matching system to ensure fairness and efficiency. Following candidate shortlisting, the hiring firm's internal team manages interviews and assessments. Applicants consent to data processing in accordance with GDPR, including the use of AI to assist in the evaluation process, with all final hiring decisions made by human recruiters.