Social Media Manager

Role Overview

This opportunity is designed for an experienced Social Media Manager to act as an expert consultant for a wine distribution company. The main goal is to craft and enhance a detailed social media strategy aimed at boosting brand recognition, audience engagement, and sustained expansion. The role is fully remote and suits a creative professional with strong capabilities in video content creation and marketing, who can provide practical insights and tailored advice specific to the wine industry.

Key Responsibilities

• Examine existing social media platforms and content outcomes to pinpoint strengths, areas for improvement, and growth opportunities.
• Create a customized social media plan that aligns with the company’s objectives and targets the wine market audience effectively.
• Offer recommendations on content development, focusing on video production and animation to enhance engagement and outreach.
• Suggest optimal platforms, posting times, and methods for interacting with the audience.
• Advise on strategies for paid advertisements, influencer collaborations, and community engagement management.
• Define critical performance metrics and reporting models to track achievement and support strategic adjustments.
• Provide continuous consultation and aid to ensure proper execution of strategies and ongoing refinement.

Qualifications and Skills

• Demonstrated background in social media management and advisory roles, ideally within the food and beverage or consumer products sectors.
• Advanced creative expertise in video creation, animation, and crafting compelling visual stories for digital media.
• In-depth knowledge of social media algorithms, emerging trends, and analytical tools.
• Proficiency in planning and implementing strategies across diverse platforms including Instagram, Facebook, and TikTok.
• Capability to convert business goals into effective digital marketing strategies.
• Strong communication and presentation skills, able to convey clear, strategic guidance.
• Experience managing projects autonomously in a remote work environment.
• Senior-level professionalism with proven success in managing impactful social media campaigns.

Company Overview

Twine operates as a premier freelance marketplace connecting high-caliber freelancers, advisors, and contractors with companies in need of creative and technological expertise. Serving Fortune 500 businesses and innovative startups, Twine supports companies in expanding their teams internationally.

Mission

Twine is dedicated to enabling creators and enterprises to prosper in a freelance-first world driven by AI advancements.