Social Media Manager

About Crisis

Crisis is a national charity dedicated to supporting individuals experiencing homelessness. Committed to our ambitious 10-year strategy, we believe homelessness can be ended through collective effort and systemic change.

Role Overview

The Social Media Manager will lead and enhance Crisis' organic social media strategy, aiming to broaden engagement with our mission. This role involves overseeing primary social channels, and producing compelling, high-quality content to expand our audience, deepen interaction, and support fundraising, campaigning, and brand objectives.

Key Responsibilities and Approach

You will collaborate with teams across Crisis to craft impactful social content, increase our social media presence, and leverage insights and performance metrics for ongoing improvement. The role also involves shaping a consistent, long-term social media strategy integrated within our broader communication channels.

Candidate Profile

• Proven experience designing and executing effective organic social media strategies across various platforms.
• Strong editorial skills with the ability to use audience analysis and data to inform content creation.
• Comprehensive knowledge of social media platforms, content types, and evolving trends.
• Experience managing online communities and moderating interactions.
• Excellent interpersonal skills, with experience collaborating across teams and with external partners or agencies.
• Alignment with Crisis’ values including commitment to equality, diversity, and social inclusion.

Diversity and Inclusion Commitment

Crisis values diversity as a strength and aims to reflect the communities it serves. We actively encourage applications from people with lived homelessness experience and individuals from marginalized groups to foster an inclusive and representative workforce.

Working Environment and Benefits

• Salary: £46,391 annually, with fixed pay scales to promote equity.
• Flexible hybrid working policy with London-based office presence.
• Employee benefits include interest-free travel, cycle-to-work, and tenancy deposit loans.
• Generous pension scheme contributing 8.5% on employee investments.
• Annual leave starting at 28 days, increasing to 31 days with length of service, plus option to buy additional leave.
• Enhanced parental pay options and well-being leave policies.
• Core working hours between 10 am and 4 pm with flexibility around these times.
• Opportunities for continuous professional growth and participation in diversity networks within the charity.

Recruitment Details

Applications are accepted until 16 August 2026 at 23:59. Selection includes an anonymised process emphasizing fairness, with competency-based interviews and a presentation or task component conducted online in early September 2026.

Additional Information

Crisis welcomes candidates who use AI tools in their applications, provided submissions genuinely reflect the applicant's skills and experience. Reasonable adjustments during recruitment are available upon request to ensure accessibility.