Social Media Manager

About the Role

BMG Media Co. is seeking a dynamic and detail-oriented Social Media Manager to handle the online presence of several brands across various platforms. This full-time position based in Birmingham, MI, requires a skilled individual capable of crafting compelling social strategies and working closely with creative professionals to execute campaigns effectively.

Key Responsibilities

• Design tailored social media strategies for multiple brand portfolios.
• Oversee and manage Instagram, TikTok, LinkedIn, and additional relevant channels.
• Generate creative content ideas and develop detailed monthly content calendars.
• Compose impactful creative briefs for collaboration with designers, animators, videographers, and content creators.
• Maintain ongoing communication with the creative team to supervise content from initial concept through completion.
• Evaluate creative outputs and offer precise feedback to enhance quality and alignment with brand goals.
• Organize scheduling and publishing of social media posts to optimize timing and effectiveness.
• Engage with audiences by monitoring comments, messages, trends, and community interaction.
• Measure content performance analytics and propose improvements to boost reach, engagement, and audience growth.
• Ensure consistent brand voice and identity across all managed businesses.

Required Qualifications

• Proven experience managing social media accounts within business or brand environments.
• Comprehensive knowledge of Instagram, TikTok, and current social media trends.
• Skilled in crafting content strategies and writing effective creative briefs.
• Excellent writing, communication, and organizational aptitudes.
• Ability to clearly articulate ideas to creative team members such as designers and animators.
• Comfortable managing multiple brands and simultaneous projects efficiently.
• Experience in short-form video production, content creation, and social media analytics is essential.
• Self-driven with a strong sense of ownership and minimal need for oversight.

Additional Information

This role represents an excellent opportunity for a creative, strategic, and organized professional eager to support the growth and development of multiple brands.