Senior Growth Marketer (f/m/x)

About the Role

This position offers a leadership opportunity in growth marketing where you'll independently manage performance channels and conversion rate optimization (CRO) strategies rather than merely executing pre-planned campaigns. You will have full ownership over budget, channel strategy, and results, implementing AI tools to maximize efficiency and impact.

doinstruct develops software enabling frontline teams in challenging environments like factories and logistics centers to receive effective training and support. The company is rapidly growing after a Series A funding round in Germany and is expanding into the US market.

The existing performance marketing base is established, but the team responsible for go-to-market (GTM) engineering, which will oversee automation and AI-driven agents, is still in formation. You will play a vital role in shaping the future tooling requirements rather than just adopting future infrastructure.

Key Responsibilities

• Fully manage performance marketing channels including Google Ads, LinkedIn Ads, and Meta Ads, collaborating with external agencies to scale execution.
• Design and run continuous experiments on landing pages, funnels, and forms, maintaining thorough documentation to support GTM engineering developments.
• Apply AI technologies daily (such as Claude, Clay, Cursor, Lovable, n8n, and Make) to increase the team's speed and effectiveness, providing feedback for GTM engineering on development priorities.
• Analyze advertising spend and conversion metrics to identify successes and pivot quickly when results are suboptimal.
• Contribute to and grow the marketing scope for the US expansion as channels demonstrate success.

Candidate Profile

• Between 4 to 6 years of direct experience in performance marketing or growth roles within B2B SaaS companies.
• Proven hands-on experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms, not just coordinating others.
• Strong background in CRO with a track record of constant testing, analyzing outcomes, and extracting actionable insights regardless of results.
• Proficient with HubSpot, Google Analytics 4, and Google Tag Manager including setup and troubleshooting of conversion tracking.
• Regular user of AI automation tools as an integral component of daily work routines, familiar with Claude, Clay, Cursor, Lovable, n8n, or Make.
• Fluent in German language, which is mandatory for this role.

Distinctive Aspects

You will not be limited by rigid media plans or pre-set rules. Instead, you will receive budget targets and autonomy to determine the best strategies to reach them. Collaboration with agencies will be based on your expert channel knowledge. Additionally, you will help dictate the direction of AI and automation system development in partnership with GTM Engineering rather than adapting to predefined solutions.

About doinstruct

• Series A funding secured, serving over 400 customers with under 2% churn, indicating robust product-market fit.
• Company-wide adoption of AI-first strategies facilitating advanced, AI-powered growth initiatives.
• Opportunity to build foundational growth systems and processes that will endure long-term.
• Active US market expansion ensuring your marketing efforts will gain international exposure and responsibility.

Success Milestones

• Within 3 months: Fully manage assigned channels and understand prior CRO activities, delivering first test implementations with measurable outcomes.
• Within 6 months: Establish a consistent experimentation process, realize meaningful improvements in at least one marketing channel or conversion touchpoint, and integrate AI tools into standard workflows.
• Within 12 months: Increase responsibility over growth budgets through proven results, and establish enduring, scalable systems for performance marketing and CRO at doinstruct.

Company Culture and Diversity

doinstruct promotes a positive, transparent work environment with open communication and strong support for your personal and professional growth. The company values diversity and inclusiveness in all dimensions, hiring purely on ability and fit for the role.

Additional Information

If you have questions or wish to discuss the role, contact Leonard, the Talent Acquisition Manager, via email.