Sales Development Representative

About Blacksmith Agency

Blacksmith Agency (BSA) is a fully remote digital agency specializing in strategic WordPress design and development. Serving mid-market and enterprise clients, they focus on delivering impactful results beyond just appealing websites. Their team includes over 40 professionals such as designers, developers, project managers, and strategists, all committed to precision, clarity, and accountability—including within their sales department.

Role Overview

The agency is recruiting Sales Development Representatives driven to generate new opportunities and build the sales pipeline. This entry-to-mid-level role centers on researching prospects, sourcing contacts, and securing meetings with qualified decision-makers. Collaborating closely with the BSA sales team, you'll pinpoint target accounts, develop customized outreach, and form the initial impression of BSA for prospective clients.

This role is defined by thoughtful, targeted communication rather than mass unsolicited outreach. Utilizing an auto dialer tool (Orum), the candidate will balance volume objectives with maintaining meaningful engagement.

Key Responsibilities

• Identify and research target companies aligned with the Ideal Customer Profile (ICP) including industry, headcount, revenue, and technology stack
• Locate decision-makers and compile accurate contact lists
• Design and execute personalized outbound campaigns via email, LinkedIn, and phone communications
• Schedule qualified discovery meetings for Account Executives
• Keep Salesforce and SalesLoft databases up-to-date and organized
• Collaborate with sales colleagues to refine messaging, improve targeting, and enhance feedback loops
• Monitor weekly key performance indicators, such as emails sent, open rates, response rates, and meetings booked
• Stay informed on industry developments, client case studies, and Blacksmith Agency's services

Required Qualifications

• Minimum of 2 years in a similar Sales Development Representative or Business Development Representative role, preferably within agencies or SaaS companies
• Strong written communication skills, capable of tailoring outreach and aligning with BSA's tone of voice
• Experience with outbound sales tools like LinkedIn Sales Navigator, SalesLoft, Apollo, and ZoomInfo
• Proficient in Salesforce and pipeline management
• Highly motivated, curious, receptive to coaching, and quick to apply feedback
• Comfortable engaging with senior contacts including directors, marketing managers, and C-suite executives

Preferred Skills (Bonus)

• Knowledge of agency sales cycles or web design/development processes
• Experience testing outbound strategies or crafting sales cadences
• Track record of booking high-value deals exceeding $50,000 or securing enterprise retainer contracts

Compensation and Benefits

• Competitive base salary plus performance-based commission with accelerators
• Visibility and close collaboration with leadership and Account Executives
• Access to modern outbound sales tools and a well-defined ICP
• Fully remote work environment with flexible scheduling
• Opportunities for career advancement into Account Executive or strategy roles through demonstrated success
• Consistent coaching and leadership support to foster professional growth