Product Marketing Manager

About Zutec

Zutec is a rapidly expanding tech firm delivering secure, cloud-hosted AI software tailored for the construction and property sectors. Our leading solutions encompass Document Management, Quality Management, Handover Management, and Asset Management. Currently, we've digitized over 35 million building documents and managed more than 1.5 million building units, supporting £250 billion in assets throughout the UK and Ireland. Our intuitive platforms assist contractors, housebuilders, developers, and asset managers in handling building data efficiently while ensuring compliance and cost savings throughout the building lifecycle.

With offices situated in both London and Dublin, Zutec is embracing significant growth, offering enhanced career progression for ambitious professionals.

Role Overview

We seek an energetic, meticulous, and proactive Product Marketing Manager to become part of our marketing department. Positioned at the crossroads of product development, sales, customer success, and marketing, this role focuses on product positioning, launch strategies, and go-to-market execution.

The successful candidate will translate the technological capabilities of our software and AI solutions into engaging value propositions that appeal to clients and support our sales force's success.

Collaborating closely with the Product Management and Go-to-Market teams, responsibilities include shaping launch strategies, producing sales enablement content, orchestrating product campaigns, and enhancing our market presence and voice among target audiences.

Key Responsibilities

• Create compelling positioning and messaging tailored to each solution, highlighting customer value across various industries and buyer personas.
• Distinguish our offerings through messaging that sets us apart from competitors and maintain brand consistency across all customer interactions.
• Lead comprehensive go-to-market planning for launches and updates, synchronizing efforts among Product, Marketing, Sales, and Customer Success teams.
• Define objectives, messaging frameworks, content creation, and enablement plans for product launches, and evaluate their performance to refine future strategies.
• Develop sales support materials including presentations, one-pagers, brochures, case studies, competitive analyses, and battlecards to empower commercial teams.
• Collect and analyze market intelligence by engaging with customers, prospects, sales, and customer success teams, while monitoring industry trends and competitors; utilize insights to guide product strategy and marketing.
• Craft messaging that encourages feature adoption and client expansion; assess product engagement metrics to identify value enhancement opportunities.
• Collaborate with marketing to produce product webpages, launch campaigns, videos, webinars, customer stories, solution briefs, industry thought leadership, and media content.
• Cultivate strong working relationships across Product Management, Sales, Customer Success, Marketing, and Executive Leadership.

Candidate Profile

• Expertise in product marketing within the B2B SaaS sector is essential.
• Experience in Construction Technology or Property Technology (PropTech) or similar fields is highly valued.
• Strong skills in articulating complex software and AI capabilities into engaging customer narratives.
• Strategic planning, communication, and project coordination proficiency.

Benefits and Culture

Zutec offers an attractive benefits package that evolves regularly, focusing on well-being, culture, and professional growth. Highlights include:

• Private healthcare coverage
• Life insurance
• Cycle-to-work scheme
• Enhanced parental leave
• Employee assistance program
• Annual bonus opportunities
• Subscriptions for professional learning
• Hybrid work options
• Company social events during summer and winter
• Competitive vacation allowance
• Dedicated charity and volunteering days
• Access to mental health first aiders
• Company pension plan

Our Values

At Zutec, we embody the acronym DATA to define our core ethos:

• Different: Embracing diversity and innovation through questioning norms and harnessing unique team strengths.
• Agile: Continuously adapting to technological advances to provide increased value for our clients.
• Transparent: Open and respectful communication to foster insight-driven decision making.
• Achievement: Focusing on measurable outcomes and ongoing progress to benefit our team and customers.

Diversity and inclusion are fundamental to who we are, shaping better ideas and solutions for the evolving market. We welcome individuals of all backgrounds, thoughts, and experiences to join our team.