Performance Marketing Manager, EMEA

Company Overview

ID Sports serves as the European headquarters for the GIBBON brand, which has been pioneering the balance training sector since 2008. Based in Stuttgart, the company manages international expansion, brand development, and marketing and sales activities via digital avenues. With innovative products like the SlackBoard, GIBBON promotes balance, movement, and lifestyle, blending performance with health.

Role Overview

We are looking for a highly driven and results-oriented Performance Marketing Manager to spearhead and grow our paid acquisition strategy across EMEA markets. This role is responsible for managing paid social, paid search and shopping, as well as programmatic advertising campaigns to drive sustainable direct-to-consumer revenue growth, customer acquisition, and overall efficiency.

Key Responsibilities

• Lead and maintain daily execution and strategy for paid social, paid search/shopping, and programmatic advertising throughout Europe, the Middle East, and Asia.
• Take ownership of key performance indicators such as ROAS, CAC, MER, and profitability targets.
• Efficiently manage the paid media budget for optimal allocation across platforms and markets.
• Ensure brand consistency across all digital marketing consumer interfaces.
• Design and implement scalable growth campaigns focused on direct-to-consumer success.
• Develop targeting strategies and media buying structures to increase international market share.
• Create and maintain structured testing plans to continuously improve account performance.
• Optimize the entire B2C conversion funnel, from awareness to purchase.
• Oversee flawless campaign setup, tracking configuration, and ongoing optimization across advertising platforms.
• Collaborate with creative teams to brief, test, and refine effective advertising creatives.
• Monitor, analyze, and report channel health metrics, deriving actionable insights for growth.
• Coordinate efforts with external agencies, freelancers, and vendors to maximize campaign efficiency.
• Work closely with the ecommerce team to align ad expenditure with site features and improvements.
• Partner with international teams for market, commercial goal, and global priority alignment.
• Collaborate with operations to synchronize demand forecasting with inventory levels.

Candidate Profile

• Minimum 4 years of practical experience managing paid acquisition channels within a high-growth direct-to-consumer environment.
• Proven expertise in managing large-scale growth budgets focused on efficiency and profitability.
• Strong knowledge of Meta Ads, Google Ads, and current programmatic advertising platforms.
• Analytical acumen with deep understanding of e-commerce unit economics, CAC, ROAS, and MER metrics.
• Proactive, hands-on approach with a focus on prioritization, testing, and execution in uncertain contexts.
• Excellent English communication skills; proficiency in German or other European languages is a plus.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Preferred ability to work onsite in Stuttgart, Germany.

Compensation and Benefits

• Significant role with high responsibility and direct influence on a growing global brand.
• Opportunity to foster a pragmatic, performance-driven, and entrepreneurial marketing culture.
• Competitive salary with regional benefits matching candidate’s expertise and experience.

Please submit resumes in English.