Performance Marketer

About the Role

Techdock Labs, located in Lucknow, is seeking a Performance Marketer with 2+ years of experience to drive strong return on ad spend (ROAS) and scale campaigns across Meta and Google advertising platforms. This is an on-site role focused on measurable growth and revenue generation through strategic campaign management.

Key Responsibilities

• Strategize, launch, and continually optimize advertising campaigns on Meta and Google Ads platforms.
• Expand profitable campaigns while consistently hitting target ROAS goals.
• Manage budgets and adjust bidding tactics effectively for optimal use of ad spend.
• Monitor and analyze key performance indicators including CPA, CTR, CPC, ROAS, CAC, and conversion rates.
• Implement and refine tools like Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Conversion APIs to track campaign effectiveness.
• Conduct audience research, perform A/B testing, and improve marketing funnels for better results.
• Collaborate with creative and design teams to develop compelling, high-conversion advertising creatives.
• Generate detailed performance reports with insights that inform strategy adjustments.

Qualifications and Skills

• Minimum of two years' experience in performance marketing with hands-on campaign management.
• Proficient in using Meta Ads Manager and Google Ads platforms.
• Experience working with Shopify or direct-to-consumer (D2C) brands is highly preferred.
• Familiarity with Google Analytics 4, Google Tag Manager, and Meta Pixel for tracking and analytics.
• Strong analytical mindset and data-driven approach to optimize marketing outcomes.
• Capability to handle multiple campaigns simultaneously with attention to detail.

Why Choose Techdock Labs?

• Engage with rapidly growing D2C and IT sector clients.
• Enjoy the flexibility to test new strategies and scale successful campaigns.
• Work within a collaborative team culture that encourages innovation.
• Benefit from opportunities for significant career advancement.