Marketing Lead

About IT Partners

IT Partners is more than just a Managed Service Provider; it is a strategic technology partner committed to helping organisations across Waikato leverage technology for growth, adaptation, and success.

Role Overview

We are seeking a Marketing Lead to establish a future-proof, scalable marketing function that reinforces our market position, incorporates emerging technologies, and drives IT Partners' ambitious expansion goals. This position offers the chance to define marketing delivery within a technology-focused enterprise, encouraging experimentation and innovation particularly in AI, digital marketing, and client engagement.

Responsibilities

• Collaborate closely with the Sales & Marketing Manager to translate business goals into impactful marketing campaigns, digital strategies, content creation, and brand management.
• Lead and coach a small marketing team while taking primary responsibility for executing high-impact marketing activities.
• Work alongside technical experts to demystify complex technology and communicate its value to clients.
• Maintain a digital-first approach, staying updated with SEO, GEO, AEO, website optimization, and AI-powered search advancements.
• Direct the strategy and quality of all marketing content, contributing hands-on to major campaigns and thought leadership pieces.

Candidate Profile

• Over 8 years of B2B marketing experience, preferably in technology or professional services sectors.
• Commercially driven marketer who aligns marketing initiatives with business outcomes.
• Adept at designing and managing integrated digital marketing campaigns and enhancing brand positioning to enter new markets.
• Passionate about evolving digital marketing trends and technologies, including SEO, GEO, AEO, website optimization, and AI tools.
• Experienced in website design and deployment, with hands-on familiarity with Webflow considered a plus.
• Proficient in leveraging AI technologies such as Claude to refine marketing effectiveness.
• Data-driven and confident in utilizing insights to inform marketing strategies.
• Capable of simplifying technical concepts into clear customer benefits.
• Skilled at mentoring a small team while remaining actively involved in marketing execution.

Indicators of Success

• Marketing campaigns consistently support business priorities and fuel company growth.
• Campaigns enhance client engagement, boost lead generation, and elevate brand recognition.
• The marketing team is appropriately supported and continually develops its capabilities.
• Marketing efforts are measurable with ongoing performance improvements.
• Use of AI, automation, and digital tools maximizes marketing efficiency and impact.

Additional Information

The role offers a collaborative environment with a team known for being motivated, humble, and intelligent, providing flexible work arrangements and benefits that nurture wellbeing and performance.

Interested candidates are encouraged to apply promptly; applications will be reviewed as received.