Marketing Events Manager

About The Missing Link

The Missing Link is a leading Australian IT provider with over 28 years of innovation and a dedicated team of more than 200 specialists. Supported by the global giant Infosys, we excel in cutting-edge Cyber Security, IT & Cloud, and AI & Automation solutions, helping businesses accelerate their digital journeys. We are recognized as one of Australia's most awarded IT firms and continue to grow rapidly.

Role Overview

We are seeking a skilled and motivated Events Marketing Manager to lead our events portfolio spanning Cyber Security, IT & Cloud, and AI & Automation sectors. This role entails developing and executing a diverse range of impactful events, including executive roundtables, conferences, client engagements, webinars, and partner activations. Collaborating closely with Marketing, Sales, and Strategic Alliances, you will create outstanding event experiences that foster partnerships, deepen client relationships, and contribute directly to pipeline generation.

Key Responsibilities

• Develop and oversee the annual events strategy along with managing the event calendar.
• Plan and execute various events such as conferences, trade shows, executive gatherings, webinars, and corporate hospitality initiatives.
• Handle all aspects of events from initial planning through execution and post-event analysis.
• Coordinate with suppliers, venues, speakers, and manage budgets and logistical details efficiently.
• Leverage multi-channel marketing campaigns to drive registrations and attendee engagement.
• Partner effectively with Sales and SDR teams to focus on key accounts and maximize event outcomes.
• Administer vendor-funded events and marketing development fund opportunities.
• Monitor and report metrics related to attendance, participant engagement, sales pipeline impact, and event ROI.
• Transform event content into valuable marketing and sales collateral for ongoing use.

Required Experience and Skills

• At least 5 years of experience in B2B event marketing, field marketing, or event management.
• Demonstrable success in organizing conferences, webinars, client functions, and executive-level events.
• Strong capabilities in project management, budgeting, and flawless event delivery.
• Proficient in managing multiple stakeholders, suppliers, and competing priorities simultaneously.
• Excellent communication skills coupled with an ability to cultivate and maintain professional relationships.
• A commercial outlook with a solid understanding of sales pipelines, revenue targets, and measuring event ROI.
• Experience utilizing CRM and marketing automation tools for registration management, lead tracking, and reporting.

Preferred Qualifications and Attributes

• Background in technology, cyber security, or IT services sectors.
• Familiarity with HubSpot platform.
• Experience handling vendor partnerships and Marketing Development Fund (MDF) programs.
• Track record of organizing account-based or high-level executive events.
• Relevant qualifications in Marketing, Events, Communications, or Business studies.

What We Offer

• Opportunity to lead and develop a growing events function within a reputable company.
• High-profile role working collaboratively with Marketing, Sales, and Strategic Alliances teams.
• Regular interaction with leading technology vendors and major enterprise clients.
• Exposure to diverse marketing initiatives, campaigns, and business stakeholders.
• Continuous professional growth through learning and development opportunities.

Additional Benefits and Culture

• Comprehensive onboarding, mentoring, and career development support.
• Flexibility through hybrid working arrangements supported by necessary tools.
• Association with a respected brand backed by global industry leader Infosys.
• A workplace culture that values recognition, celebrates achievements, and embraces diverse perspectives.
• Events, training sessions, and team-building activities to foster connection and success.

If you are passionate about crafting memorable events that drive substantial business results and build strong professional relationships, we invite you to join us. We are THE MISSING LINK between where you are now and where you aspire to be.