Marketing Director

Overview

REGENTRA is revolutionizing health and wellness in senior living through groundbreaking regenerative solutions. As the company expands nationwide, it seeks an experienced Marketing Director to lead all facets of marketing, accelerate franchise expansion, and craft compelling brand strategies that span digital platforms, events, communications, and business development.

Role Summary

Reporting directly to the executive leadership, the Marketing Director will own and drive the comprehensive marketing function from planning through execution. Responsibilities include shaping brand identity, overseeing digital campaigns, managing franchise marketing initiatives, CRM and lead generation strategies, orchestrating conferences and events, enabling sales, steering public relations, and developing strategic partnerships. This position offers a unique chance to influence the growth trajectory of a dynamic organization while positioning REGENTRA as a dominant player in regenerative wellness for seniors.

Key Responsibilities

• Formulate and implement REGENTRA’s overarching national marketing strategy.
• Maintain and enhance the REGENTRA brand across varied communication channels.
• Direct digital marketing efforts including website upkeep, email marketing, paid media, and social outreach.
• Lead CRM tactics, drive lead generation, and manage marketing automation systems (preferably HubSpot).
• Design marketing campaigns to bolster franchise growth and overall business expansion.
• Create impactful sales presentations, collateral, and marketing tools.
• Plan and oversee conference and event marketing activities from concept through post-event evaluation.
• Manage public relations strategies, cultivate strategic partnerships, and support executive communications.
• Evaluate marketing results and optimize initiatives based on data-driven insights.
• Supervise external agencies, creative vendors, and collaborate cross-functionally on projects.

Ideal Candidate Profile

• Bachelor’s degree in Marketing, Communications, Business, or a comparable field.
• Minimum 5 years of advancing marketing roles, including leadership experience.
• Preferably experienced within healthcare, wellness, franchising, or senior living sectors.
• Proficient in digital marketing, branding, content creation, paid advertising, email campaigns, and data analytics.
• Skilled in CRM platforms and marketing funnel management (HubSpot knowledge preferred).
• Proven track record delivering sales enablement resources and aiding business development.
• Excellent communicator with strong project management and stakeholder coordination abilities.
• Capable of thriving independently within a rapidly scaling business environment.

Working at REGENTRA

REGENTRA offers a meaningful opportunity to contribute to improving senior health and wellness nationwide. Joining a dedicated leadership team, employees can impact company direction and help grow a purpose-driven brand. Candidates seeking a role with tangible influence and entrepreneurial spirit are encouraged to apply.