Marketing Director

About the Role

We are looking for an accomplished Marketing Director to guide the marketing strategies for several residential home service brands. This pivotal leadership position demands the creation and implementation of innovative marketing approaches to drive customer acquisition, retention, and overall business growth. Expertise in HVAC or Plumbing sectors along with proficiency in ServiceTitan Marketing Pro is mandatory.

Primary Responsibilities

• Devise and implement integrated marketing plans that align with revenue and growth targets.
• Collaborate with executive leadership to define yearly marketing objectives, budgets, and performance benchmarks.
• Spot emerging market opportunities and customer segments to enhance expansion efforts.
• Leverage market research and competitor insights to inform strategic decisions.
• Oversee end-to-end campaign management across digital and traditional media including paid search, SEO, social media, email, direct mail, TV, radio, and local advertisements.
• Maintain consistent brand messaging across varied markets and business units.
• Design marketing initiatives that optimize all phases of the customer journey from acquisition to lifetime value.
• Develop automated customer journey and retention campaigns using ServiceTitan Marketing Pro and allied CRM tools.
• Collaborate with Operations and Sales to enhance the customer experience at every lifecycle stage.
• Create referral, membership, and reactivation programs aimed at boosting recurring revenue.
• Track and analyze key performance indicators such as lead volume, cost per lead, conversion rates, ROI, and customer acquisition costs to refine marketing strategies.
• Produce executive-level dashboards and actionable insights for business growth.
• Lead, mentor, and develop the internal marketing team while managing vendor and agency partnerships.
• Coordinate cross-functional collaboration across Sales, Operations, Customer Experience, and Executive Leadership teams.
• Manage budget allocations with an emphasis on maximizing ROI.
• Drive innovation by adopting emerging marketing technologies and AI-powered solutions.

Qualifications

• Minimum 5 to 7 years of advancing marketing leadership experience.
• Prior experience in HVAC or Plumbing marketing is required.
• Proven ability to manage marketing operations for multiple brands or locations.
• Hands-on experience with ServiceTitan, particularly Marketing Pro and reporting capabilities.
• Track record of successful revenue-increasing marketing strategy development.
• Strong expertise in customer acquisition, retention, and lifecycle marketing.
• Experience overseeing marketing budgets and collaborating with agencies.
• Exceptional analytical skills, organizational capability, and project management proficiency.
• Excellent leadership and communication skills.

• Preferred: Bachelor's degree in Marketing, Business, Communications, or similar disciplines.
• Familiarity with Google Analytics, Google Ads, Meta Ads, SEO practices, CRM platforms, and marketing automation.
• Experience with AI-driven marketing technologies and automation systems is a plus.

Success Indicators

• Enhancement of qualified lead volume alongside improved marketing ROI.
• Development of scalable marketing infrastructures to support various brands.
• Improvement of customer retention and lifetime value through strategic lifecycle marketing.
• Demonstrated measurable growth propelled by data-informed decisions.
• Recognition of marketing as a vital factor in overall company success.

Why You Should Apply

This position offers an exciting chance to shape the marketing direction of one of the fastest-expanding residential home service companies nationally. You will have the opportunity to make a substantial impact through leading multi-brand marketing strategies while partnering with a forward-thinking executive team invested in innovation, growth, and operational excellence. If you excel in a dynamic setting and can transform data, technology, and creativity into tangible business performance, we encourage you to join us.