Marketing Analytics and Campaign Associate

Company Overview

Established in 1768, The Britannica Group encompasses two prestigious and trusted knowledge brands: Encyclopaedia Britannica and Merriam-Webster. Today, these pioneering digital brands reach a vast global audience exceeding 200 million monthly users and support over 14 million newsletter subscriptions, offering a broad range of reference content, lifestyle articles, games, and interactive tools.

Role Summary

The Marketing Analytics and Campaign Associate will be entrusted with implementing and fine-tuning subscriber engagement initiatives, including "Boost" and cross-pollination campaigns, targeted at improving user retention and activation of dormant or lightly engaged subscriber bases. This position requires close collaboration with departments such as Business Insights, Editorial, and Product to coordinate the full campaign workflow—from target audience definition through deployment, quality assurance, tracking, analysis, and comprehensive reporting. Using data-driven insights, the role supports strategic recommendations to refine audience targeting and amplify the effectiveness of marketing efforts.

Key Responsibilities

• Implement and enhance Boost campaigns aimed at activating inactive or low-engagement subscribers.
• Coordinate with Business Insights and Editorial teams to apply audience engagement strategies, produce campaign advice, and curate content choices.
• Handle all aspects of audience setup, campaign execution, quality control, scheduling, and post-campaign reporting for Boost and other engagement campaigns.
• Administer cross-promotion campaigns across a comprehensive newsletter portfolio, including both new and established newsletters, as well as partner brands.
• Manage campaign timelines, testing procedures, release plans, and performance reporting for cross-pollination efforts.
• Analyze subscriber behavior and engagement trends to discover methods for campaign optimization.
• Own the preparation of reports and suggest actionable insights to enhance targeting, engagement rates, conversions, and overall campaign performance.
• Provide support for promotional marketing campaigns and customer surveys, from audience selection to comprehensive analysis.
• Work in partnership with Editorial, Marketing, Product, and Analytics teams to ensure timely and accurate campaign execution.
• Maintain thorough documentation, real-time reporting dashboards, and efficient operational processes.

Focus Areas

• Boost Campaigns
• Cross-Pollination Initiatives
• Promotional Marketing Campaigns
• Subscriber Surveys

Qualifications and Experience

• Between 2 to 4 years of relevant experience in marketing analytics, audience growth, campaign administration, email marketing, or digital marketing domains.
• Proven ability to evaluate campaign outcomes and convert data into practical improvement tactics.
• Background supporting campaigns aimed at audience expansion, engagement enhancement, retention, or conversion.
• Strong analytical aptitude with proficiency in using analytics and reporting tools to monitor key performance indicators.
• Excellent organizational capabilities paired with effective project management and communication skills.

Preferred Skills and Experience

• Prior experience in newsletter publishing, media, or subscription-based business environments.
• Familiarity with data analytics platforms such as Looker and Google Analytics 4 (GA4).
• Hands-on experience with audience segmentation, A/B testing methodologies, and campaign optimization techniques.
• Basic competency in email HTML coding and email quality assurance standards.

Compensation and Benefits

• Annual salary range from $70,000 to $85,000.
• Comprehensive healthcare coverage including medical, dental, and vision plans.
• Retirement savings plans including 401(k) and IRA options.
• Life insurance coverage incorporating basic, voluntary, and accidental death & dismemberment (AD&D) options.
• Paid time off encompassing vacation, sick days, and public holidays.
• Family leave benefits covering maternity and paternity provisions.
• Short-term and long-term disability insurance.
• Opportunities for professional training and development.
• Eligibility to work from home as part of the benefits package.