Marketing Activation Manager

About Beiersdorf

Beiersdorf has a longstanding heritage spanning 140 years, dedicated to innovating skin and body care products for renowned brands such as NIVEA, Eucerin, and Elastoplast. Our mission is to help people feel confident in their skin with quality care solutions.

Role Overview

The Marketing Activation Manager will own the complete consumer and shopper journey across the Republic of Ireland, ensuring the flawless execution of UK and EUNA strategic marketing plans within the Irish territory. This position drives brand expansion, market share advancement, and overall commercial success through Excellence in Execution.

Key Responsibilities

• Implement UK and EUNA marketing strategies tailored to the Irish market.
• Develop and oversee Ireland-specific activation plans aligned with retailer promotions.
• Deliver outstanding shopper marketing campaigns both in-store and via digital platforms.
• Coordinate adaptation of marketing materials locally and contribute to PR efforts.
• Collaborate closely with the Ireland Commercial team to align growth strategies.
• Represent and advocate for Irish market performance within the UK&I business.
• Lead new product launches in Ireland, ensuring strong impact and impeccable execution.
• Track, analyze, and report on campaign effectiveness and activation outcomes.
• Manage the Ireland media and shopper marketing budget, optimizing investment and ROI.
• Build and maintain effective partnerships with agencies and internal stakeholders.
• Work in tandem with UK Marketing and Commercial teams to integrate Ireland into all applicable marketing activations.

Candidate Profile

• Experience in marketing disciplines such as general marketing, brand marketing, or shopper marketing.
• Strong skills in managing relationships and engaging stakeholders.
• A commercial mindset focused on achieving measurable results.
• Excellent organizational and project management capabilities.
• Effective communication and strong influencing skills.
• Proactive approach with a consumer-centric focus, able to combine strategic planning with practical execution.

Additional Information

Beiersdorf values you as an individual beyond your job title, providing a flexible and supportive working environment that promotes professional and personal growth.

We offer a competitive salary package including an annual bonus (subject to terms), pension benefits, private health coverage, and hybrid working arrangements.

Our company is dedicated to fostering an inclusive culture where everyone’s perspectives and experiences are respected and celebrated. We strive to create a workplace where colleagues feel empowered, respected, and able to maximize their potential through flexibility and meaningful support.

We are committed to an accessible and inclusive recruitment process and welcome discussion on any reasonable accommodations you might need at any stage.