Full-Stack E-Commerce Executive - Shopify & Amazon FBA

Company Overview

Knitsilk is a Bangalore-based Direct-to-Consumer (D2C) and global cross-border brand offering premium silk yarns and artisanal fibers. Their offerings include Mulberry silk yarns, Eri peace silk, recycled sari silk ribbons, hand-dyed cocoons, and specialty craft fibers, all crafted sustainably by empowering local women artisans. The brand caters to knitters, crocheters, weavers, and fiber artists worldwide.

Role Summary

This position seeks a tech-oriented and proactive Full-Stack E-Commerce Executive to oversee all facets of online sales operations. This includes managing storefronts, backend logistics, and social media marketing channels. The role bridges front-end digital marketing with back-end order fulfillment, covering platforms such as Shopify, Amazon FBA/FBM, Etsy, and using AI-based tools for content and graphic generation. Passion or experience with silk/textiles, knitting, or crocheting is advantageous.

Key Responsibilities

• Manage daily operations of the Shopify store, including updating homepage banners, maintaining accurate product listings, and optimizing conversion rates.
• Administer Amazon Seller Central accounts for India and global markets with tasks such as listing creation (including flat-file feeds and parent-child variations), pricing adjustments, and enhanced A+ content management.
• Handle Amazon FBA processes including creating inbound shipments, packaging preparation, labeling, tracking shipments, and stock reconciliation.
• Synchronize product listings and inventory across Etsy and other sales platforms.
• Monitor account health, adherence to seller performance metrics, manage customer feedback, and ensure compliance across all marketplaces.
• Utilize AI-powered tools such as ChatGPT, Midjourney, Canva AI, and Photoshop AI to craft SEO-optimized product descriptions, blog posts, social media ad copy, and creative visual materials.
• Develop engaging posts, videos, reels, and graphics for Instagram, Pinterest, Facebook, YouTube, and email newsletters emphasizing sustainable and ethical brand values.
• Plan and execute promotional campaigns, including discount codes and paid digital advertisements on social media.
• Process daily D2C and marketplace orders including picking, packing, printing dispatch labels, and performing quality control.
• Coordinate with logistics providers such as DHL, FedEx, India Post, and local couriers to ensure timely dispatch and tracking updates.
• Maintain the master product catalog covering SKU codes, yarn specifications, and fiber details.
• Conduct regular physical inventories at the Bangalore facility and ensure multi-channel inventory alignment.
• Provide customer support through live chat, email, social media, and WhatsApp regarding product specifications, knitting needle sizes, and order status.
• Employ helpdesk automation tools like Gorgias and Shopify Inbox to assist with order tracking and offer personalized technical advice on yarns.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, E-Commerce, Textile Technology, Fashion Retail, or related fields.
• 2 to 4 years of direct experience managing Shopify and Amazon Seller Central platforms.
• Knowledge or passion for textiles, particularly silk, yarn weights (lace to bulky), yarn structure (ply, count), or personal experience in knitting, crocheting, or fiber arts.
• Proficiency with e-commerce platforms such as Shopify, Amazon Seller Central, Etsy, and advanced Excel or Google Sheets for bulk uploads.
• Experience using AI content creation tools including ChatGPT, Canva AI, Midjourney, Photoshop AI.
• Basic to intermediate graphic design skills with Canva and Adobe Photoshop/Illustrator.
• Experience with Meta Business Suite and Pinterest Business for social media marketing.
• Familiarity with shipping aggregates, international shipping procedures, and Amazon FBA shipment creation.
• Strong written and verbal English communication skills, ability to multitask efficiently, self-motivation, and meticulous attention to detail.

Performance Indicators

• Consistent month-over-month sales growth across D2C and global marketplaces.
• Fulfillment of 98% or more orders dispatched within 24 hours.
• Maintain Amazon Order Defect Rate below 1.0% and Late Dispatch Rate under 2.0%.
• Inventory synchronization accuracy above 99% with no listing suppressions.