Founding Sales Development Representative (SDR) at handly - 20VC Backed

About handly

handly is a rapidly expanding business solution specifically designed for German craft companies, beginning with the roofing sector. Our mission is to empower independent craftsmen to develop profitable and sustainable businesses by merging industry-specific software with AI-enhanced growth and back-office services. Our 10-person Berlin-based team is backed by investors including 20VC, Stride, and Base10 with a €3.75 million seed funding round.

Role Overview

The Founding SDR role is about building the sales motion from the ground up. You'll execute and evolve an outbound sales strategy targeting roofers, applying a pre-established playbook and contact lists. Daily tasks involve making outreach calls to achieve a set quota of qualified discovery meetings.

Key Responsibilities

• Execute daily outbound calls adhering to an existing tested playbook and contact lists to secure discovery calls with qualified roofing business owners.
• Continuously refine call scripts and objection-handling techniques with each conversation.
• Collaborate directly with the CEO and Founder to drive growth initiatives.
• Transform into a high-performing outbound sales lead to significantly improve conversion numbers and contribute to company expansion.

Why This Opportunity Is Exceptional

• Direct access: 95% of outbound calls reach the business owner, the principal decision maker, removing gatekeeper challenges.
• Attractive deal sizes: Higher average contract values enabling meaningful revenue impact beyond standard SMB SaaS pricing models.
• Proven sales approach: Utilize and perfect a tested outbound sales script.
• Meaningful product offering: handly supports small craft businesses in professionalizing and growing without burnout, offering a compelling value proposition.

Candidate Requirements

• Minimum of one year of sales experience, preferably in outbound sales, with proven quota achievement.
• Strong enthusiasm for phone-based sales; comfortable and motivated to make cold calls proactively.
• Coachable mindset and resilience; able to handle rejection persistently and treat every interaction as a learning opportunity.
• High initiative and autonomy; capable of self-driven action and problem-solving without waiting for explicit instructions.
• Fluency in German with native-level proficiency, as partner communication is fully in German.
• Based in Berlin or willing to relocate, prepared to work onsite five days a week.

Unsuitable Candidates

• Those seeking managerial roles before successfully completing end-to-end sales cycles.
• Individuals averse to outbound sales activities.
• Dependence on highly detailed guidance before taking action.
• Desire for traditional 9-to-5 schedules or fully remote work.
• Preference for strategy discussion over immediate execution.
• Lack of prior sales experience.

Compensation and Benefits

• A competitive fixed base salary of €50,000 plus on-target earnings of €90,000 annually.
• Potential earnings exceeding €100,000 with superior performance.
• Direct mentorship with the founder, including personalized feedback and coaching.
• Opportunities for rapid growth and increasing responsibility in an early-stage team environment.
• Collaborative and ambitious team culture that encourages excellence and fun.

Hiring Process

• Initial 30-minute introductory call with the Founder's Associate.
• Second interview of approximately 45 minutes with the CEO and Founder.
• A half-day onsite assessment in Berlin, including a live cold-call exercise and team meetings.
• Final job offer upon successful completion of the process.