Assistant Digital Marketing Manager

Job Summary

The Assistant Digital Marketing Manager will lead the digital marketing initiatives to enhance revenue generation, strengthen brand engagement, and maintain the hotel's online presence and brand image.

Primary Responsibilities

• Manage the hotel’s website as the leading online distribution platform, optimizing digital presence and ensuring accurate content across all related dining and retail event sites such as Java+, Wan Hao Chinese Restaurant, and seasonal campaigns.
• Coordinate closely with Marriott Digital Services to deploy website improvements and new functionalities.
• Drive room sales through paid search optimization and manage online advertising campaigns using platforms like Google Adwords, Expedia Travelads, and Booking Network Sponsored Ads.
• Implement SEO best practices to improve search engine rankings, updating meta descriptions and keywords regularly to maximize natural page rank across languages.
• Analyze digital campaign performance via Google Analytics and other tools, preparing reports that measure effectiveness and ROI.
• Develop and execute email marketing strategies, including newsletter creation, database growth, and segmentation analysis.
• Oversee daily management of social media platforms such as Facebook, Instagram, and LinkedIn, creating engaging video and image content alongside compelling written material.
• Conduct competitive analyses of the hotel's main online competitors to assure competitiveness and online appeal.
• Create and manage marketing communications collateral in compliance with brand guidelines, including collaboration with media outlets and influencer engagement to enhance brand visibility.
• Produce comprehensive reports on social media and digital marketing performance, providing actionable insights to guide ongoing strategies.
• Perform additional duties as assigned.

Requirements

• A minimum of a bachelor's degree in Marketing Communications, Digital Marketing, or a related discipline.
• At least one year of relevant experience, with previous or current role at assistant manager level or above in digital marketing, marketing communications, social media, or similar fields.
• Exceptional written and verbal communication skills with clarity in idea presentation.
• Strong project management abilities with the capacity to oversee campaigns from conception through execution.
• Proactive, highly organized, and capable of independently handling multiple tasks prioritization.
• A data-driven approach with the ability to interpret marketing analytics and apply insights for continual campaign enhancement.
• Knowledge of digital marketing platforms, content management systems (CMS), and social media management tools is advantageous.

Additional Information

• Job Number: 26085055
• Category: Sales & Marketing
• Location: 320 Orchard Road, Singapore, Singapore 238865
• Schedule: Full Time, Onsite
• Position Type: Non-Management
• Marriott International values equal opportunity employment and fosters an inclusive work environment embracing diverse cultures and experiences.
• JW Marriott, part of Marriott's luxury brand portfolio, invests in associate well-being, training, and career growth in a luxury hospitality setting.