Digital Media Intern

Overview

Join the digital team as a Paid Media/Digital Marketing Intern, working closely with the Director of Paid Media and CRM in a hands-on capacity. This internship involves managing a variety of paid advertising channels including paid search, social media, retail media, and connected TV alongside affiliate and creator collaborations. The role requires active campaign setup, ad creation, briefing, reporting, quality assurance, and competitive analysis, with opportunities to explore new advertising platforms as the marketing program evolves.

Key Responsibilities

• Coordinating campaign briefs, creative asset management, and liaising with designers and agencies to ensure timely delivery and adherence to brand standards.
• Crafting ad copy such as headlines and descriptions optimized for platforms like Meta and Google in alignment with campaign goals.
• Constructing, launching, and quality-checking campaigns across Google, Meta, Amazon, and Connected TV with attention to tracking and format compliance.
• Maintaining and auditing product feeds weekly to ensure accuracy and resolving any data issues.
• Generating comprehensive weekly and monthly performance reports tracking key metrics like CPA, ROAS, CTR, and conversions across multiple channels.
• Monitoring daily campaign performance, identifying issues, and recommending adjustments to optimize results.
• Leading weekly detailed analyses of individual channels to assess performance and recommend improvements.
• Evaluating and updating creative testing outcomes and spearheading new test proposals based on data.
• Managing audience targeting and keyword research, including negative keyword lists and remarketing audits.
• Supporting influencer and affiliate program coordination with emphasis on tracking and documentation.
• Researching new advertising platforms and investigating integration opportunities with e-commerce and CRM systems.
• Collaborating daily with cross-functional teams including CRM, e-commerce, social media, and creative to synchronize campaign efforts.
• Serving as the primary liaison for agency communications, managing meeting preparations, notes, action item follow-ups, and routine requests.
• Conducting competitor analysis and maintaining a creative inspiration repository while sharing market trends monthly.
• Developing and maintaining detailed standard operating procedures and documentation to sustain team knowledge and consistency.

Candidate Profile

• Recent graduate with a Master's degree in marketing, analytics, business, or related discipline, or an undergraduate with up to two years of relevant experience in performance marketing or e-commerce.
• Experience building and managing live paid media campaigns, either professionally or academically.
• Strong analytical skills, capable of interpreting data and developing actionable insights.
• Excellent writing skills with a creative flair suitable for luxury brand communication.
• Proficient in Excel or Google Sheets with abilities in pivot tables, lookups, and clean reporting design.
• Familiarity with AI tools such as ChatGPT to enhance research and analysis efficiency.
• Hands-on experience using Meta Ads or Google Ads platforms with real budget management.
• Attention to detail in tracking, UTMs, and quality assurance to prevent cumulative errors.
• Highly organized, self-motivated, able to manage routine deliverables and adapt to shifting priorities.
• Passion for books, design, culture, and digital storytelling within a luxury brand context.