Digital Marketing Associate

Role Overview

iCapital is looking to hire an Associate for its Digital Marketing and Strategy division, reporting to the Assistant Vice President of Digital Marketing. This position acts as the primary executor for managing multiple iCapital web properties, responsible for day-to-day site upkeep, updating content, and supporting various web performance and optimization initiatives. The ideal candidate should be detail-oriented, hands-on, and adept at handling multiple short-term projects and sites simultaneously. The role requires close collaboration with digital experience, discoverability, analytics teams, and external vendors to ensure the digital platforms are operationally sound, efficient, and optimized for search engine and AI visibility.

Key Responsibilities

• Manage daily operations of iCapital’s portfolio of websites using CMS tools to update pages, navigation, and ensure ongoing usability.
• Collaborate with content creators, business stakeholders, and external developers to update existing pages and create new modules, overseeing their lifecycle from initiation to completion and retirement of campaign materials.
• Implement and maintain templates, metadata standards, and governance policies to ensure uniformity across all digital assets.
• Conduct A/B and multivariate testing as part of the conversion rate optimization program, including test setup, quality assurance, deployment, and subsequent analysis.
• Convert test outcomes and web performance data into practical recommendations to guide future optimization strategies and tests.
• Document workflows related to testing, tracking standards, and benchmark performance metrics diligently.
• Provide technical assistance for search and AI discoverability initiatives by applying schema markup, structured data, metadata, and fixing on-page technical issues.
• Address site health concerns including managing redirects, resolving crawl errors, improving page speed, and fixing broken links.

Eligibility and Requirements

• 3 to 5+ years of professional experience in digital marketing, web operations, or similar fields.
• Proficient with web content management systems such as Sitefinity, WordPress, or equivalent, including experience in page builds, updating content, and configuring platforms.
• Knowledgeable in Google Analytics 4, Google Search Console, and tag management tools like Google Tag Manager.
• Familiarity with A/B testing tools and strategies for conversion optimization.
• Understanding of technical SEO practices, including schema markup, structured data frameworks, metadata, and on-page technical SEO.
• Excellent organizational skills with attention to detail and ability to juggle multiple deadlines.
• Strong communication skills, both written and verbal.
• Adept at thriving in a fast-paced, dynamic setting with shifting priorities.

Compensation and Benefits

The salary range offered for this position is from $65,000 to $80,000 annually. Full-time employees receive a comprehensive compensation package comprising salary, equity, and performance bonuses. Benefits include employer-matched retirement plans, fully covered dental, vision, telemedicine, and virtual mental health services, parental leave, and unlimited paid time off. The work schedule is structured for in-office presence Monday through Thursday, with the option to work remotely on Fridays.

Additional Information

iCapital is committed to equal employment opportunities without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics.